Diplomasi Budaya Jepang dan Korea Selatan di Indonesia tahun 2020: Studi Komparasi

Products of the creative industry, which falls under the category of cultural
products, represent one of soft power instruments capable of influencing
policy-making processes. Japan and South Korea are two states that have
implemented internationalization strategies on their creative industry
products in order to boost economy. In addition to becoming sectors that
contribute to the economy, by the means of the Korean Hallyu and Cool
Japan, the creative industries of Japan and South Korea have become
instruments of cultural diplomacy aimed at influencing public opinions
on both states. In Indonesia, differences in the development strategies
implemented by both states have influenced the degree of success in their
cultural diplomacy. This research aims to identify differences between
the strategies implemented by Japan and South Korea in conducting
cultural diplomacy in Indonesia. This research has found that the cultural
diplomacy conducted by Japan has been less successful due to the lack
of incorporation of cultural values in its internationalization strategy, as
well as the lack of government support for its creative industry.