HALFIN: innovation of the strategy model to accelerate mandatory halal through integration of indonesian financial institutions

The Indonesian government is committed to developing the halal industrial sector by accelerating mandatory halal certification in 2024. This is based on the continued growth of the sharia sector and the enormous potential of the Indonesian halal industry. On the other hand, Indonesia is the country with the largest level of halal consumers in the world. However, from the producer side, Indonesia is still not optimal. So innovation is needed in accelerating mandatory halal certification as part of improving product quality at the global level. The aim of this research is to explain strategic innovation in accelerating mandatory halal certification using descriptive qualitative research methods with a literature study approach. The results of this research show that the model offered is through integration between BPJPH institutions and financial institutions in the form of making halal certification a condition for obtaining financial financing. This is based on the fact that every business requires capital to run a business, so including the element of ownership of halal certification is the right thing to encourage business actors to carry out halal obligations. It is hoped that this strategy model can be taken into consideration by stakeholders in achieving Indonesia's mandatory halal target in order to support Indonesia as the world's halal center.

Keywords: Financial institutions, Halal certification, strategy