Technology Adoption in Small-Medium Enterprises based on Technology Acceptance Model: A Critical Review
Downloads
Background: Technology acceptance model (TAM) has been extensively used to analyse user acceptance of technologies adopted by enterprises at different levels. Moreover, the technology adoption has drawn attention among practitioners and academic communities alike, leading to the development of approaches to understand the concept. However, there is a degree of inconsistency found in previous studies on different types of TAM models used in explaining user acceptance of technologies among small-medium enterprises (SMEs).
Objective: This critical literature review aims to synthesise the technology adoption scholarly studies using TAM. It is expected to aid the identification of the most relevant factors influencing SMEs in adopting technology. Additionally, analysing the variations of TAM developed in previous studies could provide suggested variables specific to the type of technology industry.
Methods: An integrated approach was used, and this involves a review of articles on the adoption of technologies in SMEs from 2011 to 2021, retrieved from popular databases using a mixture of keywords such as technology acceptance model (TAM), technology adoption, and technology adoption in SMEs.
Results: An overview of TAM studies on user acceptance of technology in this review covers a wide range of research areas from financial technology to human resource management-related technology. Perceived usefulness and perceived ease of use were discovered to be the most common factors in TAM from the 21 articles reviewed. Meanwhile, some other variables were observed such as context, type of technology and level of user experience.
Conclusion: The review highlights key trends in previous studies on IT adoption in SMEs, which assist researchers and developers in understanding the most relevant factors and suitable TAM models in determining user acceptance in a particular field.
Keywords: Technology Acceptance Model, Technology Adoption, Small-medium Enterprises, Critical Review
A. Petrillo, R. Cioffi, and F. De Felice, Digital Transformation in Smart Manufacturing. IntechOpen, 2018.
B. R. Payu, "Pemetaan UKM di Kota Gorontalo Berdasarkan Pola dan Tingkat Penggunaan Teknologi Informasi.” Universitas Negeri Gorontalo, 2013.
T. A. Lubis and Junaidi Junaidi, "Pemanfaatan teknologi informasi pada usaha mikro kecil dan menengah di Kota Jambi,” J. Perspekt. Pembiayaan dan Pembang. Drh., vol. 3, no. 3, pp. 163–174, 2016.
P. Purnamasari, irena paramita Pramono, R. Haryatiningsih, shahifol arbi Ismail, and R. Shafie, "Technology Acceptance Model of Financial Technology in Micro, Small, and Medium Enterprises (MSME) in Indonesia,” J. Asian Financ. Econ. Bus., vol. 7, no. 10, pp. 981–988, Oct. 2020, doi: 10.13106/jafeb.2020.vol7.no10.981.
M. Najib and F. Fahma, "Investigating the adoption of digital payment system through an extended technology acceptance model: An insight from the Indonesian small and medium enterprises,” Int. J. Adv. Sci. Eng. Inf. Technol., vol. 10, no. 4, pp. 1702–1708, 2020.
Y. J. Lim, A. Osman, S. N. Salahuddin, A. R. Romle, and S. Abdullah, "Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention,” Procedia Econ. Financ., vol. 35, pp. 401–410, 2016, doi: 10.1016/S2212-5671(16)00050-2.
T. Al"maghrabi, C. Dennis, and S. Vaux Halliday, "Antecedents of continuance intentions towards e"shopping: the case of Saudi Arabia,” J. Enterp. Inf. Manag., vol. 24, no. 1, pp. 85–111, Jan. 2011, doi: 10.1108/17410391111097447.
J. J. Siregar, R. A. A. Wardaya Puspokusumo, and A. Rahayu, "Analysis of Affecting Factors Technology Acceptance Model in The Application Of Knowledge Management for Small Medium Enterprises in Industry Creative,” Procedia Comput. Sci., vol. 116, pp. 500–508, 2017, doi: 10.1016/j.procs.2017.10.075.
H. Gangwar, H. Date, and A. D. Raoot, "Review on IT adoption: insights from recent technologies,” J. Enterp. Inf. Manag., vol. 27, no. 4, pp. 488–502, Jul. 2014, doi: 10.1108/JEIM-08-2012-0047.
H. Taherdoost, "Development of an adoption model to assess user acceptance of e-service technology: E-Service Technology Acceptance Model,” Behav. Inf. Technol., vol. 37, no. 2, pp. 173–197, Feb. 2018, doi: 10.1080/0144929X.2018.1427793.
M. H. Oermann and J. C. Hays, Writing for Publication in Nursing. New York, NY: Springer Publishing Company, 2018.
Z. Arifin, A. Fontana, and S. H. Wijanto, "The determinant factors of technology adoption for improving firm's performance: An empirical research of Indonesia's electricity company,” Gadjah Mada Int. J. Bus., vol. 18, no. 3, pp. 237–261, 2016.
F. Budiono, S. Lau, and W. J. Tibben, "The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology-Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia,” Pacific Asia J. Assoc. Inf. Syst., vol. 12, no. 4, p. 3, 2020, doi: 10.17705/1pais.12403.
J. L. Chong and K. Olesen, "A Technology-Organization-Environment Perspective on Eco-effectiveness: A Meta-analysis,” Australas. J. Inf. Syst., vol. 21, Mar. 2017, doi: 10.3127/ajis.v21i0.1441.
A. D. Ramdansyah and H. E. R. Taufik, "Adoption model of e-commerce from smes perspective in developing country evidence--case study for Indonesia.” University of Piraeus. International Strategic Management Association, 2017.
Y. Y. Maryeni, R. Govindaraju, B. Prihartono, and I. Sudirman, "Technological and organizational factors influencing the e-commerce adoption by Indonesian SMEs,” in 2012 IEEE International Conference on Management of Innovation & Technology (ICMIT), Jun. 2012, pp. 436–441, doi: 10.1109/ICMIT.2012.6225845.
S. Chong, "Success in electronic commerce implementation,” J. Enterp. Inf. Manag., vol. 21, no. 5, pp. 468–492, Sep. 2008, doi: 10.1108/17410390810904247.
H. Taherdoost, "A review of technology acceptance and adoption models and theories,” Procedia Manuf., vol. 22, pp. 960–967, 2018, doi: 10.1016/j.promfg.2018.03.137.
M.-P. Gagnon, E. Sánchez, and J. M. Pons, "From recommendation to action: psychosocial factors influencing physician intention to use Health Technology Assessment (HTA) recommendations,” Implement. Sci., vol. 1, no. 1, p. 8, Dec. 2006, doi: 10.1186/1748-5908-1-8.
K. D. Carillo, "Social cognitive theory in is research--literature review, criticism, and research agenda,” in International Conference on Information systems, Technology and management, 2010, pp. 20–31.
T. Oliveira and M. F. Martins, "Information technology adoption models at firm level: review of literature,” in The European Conference on Information Systems Management, 2010, p. 312.
F. D. Davis, "A technology acceptance model for empirically testing new end-user information systems: Theory and results,” Massachusetts Institute of Technology, 1985.
Y. Lee, K. A. Kozar, and K. R. T. Larsen, "The Technology Acceptance Model: Past, Present, and Future,” Commun. Assoc. Inf. Syst., vol. 12, no. 1, p. 50, 2003, doi: 10.17705/1CAIS.01250.
L. Zhong, X. Zhang, J. Rong, H. K. Chan, J. Xiao, and H. Kong, "Construction and empirical research on acceptance model of service robots applied in hotel industry,” Ind. Manag. Data Syst., vol. 121, no. 6, pp. 1325–1352, Jun. 2021, doi: 10.1108/IMDS-11-2019-0603.
V. Venkatesh and F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies,” Manage. Sci., vol. 46, no. 2, pp. 186–204, Feb. 2000, doi: 10.1287/mnsc.46.2.186.11926.
M. Bastan, M. Zarei, R. Tavakkoli-Moghaddam, and H. S. G., "A new technology acceptance model: a mixed-method of grounded theory and system dynamics,” Kybernetes, vol. ahead-of-p, no. ahead-of-print, Feb. 2021, doi: 10.1108/K-03-2020-0127.
C. K. Lok, "Adoption of Smart Card-Based E-Payment System for Retailing in Hong Kong Using an Extended Technology Acceptance Model,” Emerald Group Publishing Limited, 2015, pp. 255–466.
A. S. Carr, M. Zhang, I. Klopping, and H. Min, "RFID Technology: Implications for Healthcare Organizations,” Am. J. Bus., vol. 25, no. 2, pp. 25–40, Oct. 2010, doi: 10.1108/19355181201000008.
W. R. King and J. He, "A meta-analysis of the technology acceptance model,” Inf. Manag., vol. 43, no. 6, pp. 740–755, Sep. 2006, doi: 10.1016/j.im.2006.05.003.
W. A. Nasser and K. Prabhakar, "Technology acceptance model (TAM): Design of employee engagement practices with special evidence from micro small and medium enterprises (MSME) in Tamilnadu,” Int. J. Manag. & Soc. Sci., vol. 5, no. 1, pp. 55–62, 2017.
M.-C. Lee, "Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit,” Electron. Commer. Res. Appl., vol. 8, no. 3, pp. 130–141, May 2009, doi: 10.1016/j.elerap.2008.11.006.
R. Nunkoo, T. D. Juwaheer, and T. Rambhunjun, "Applying the extended technology acceptance model to understand online purchase behavior of travelers,” in Proceedings of 21st international business research conference, 2013, pp. 10–11.
F. Weng, R.-J. Yang, H.-J. Ho, and H.-M. Su, "A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers,” Appl. Syst. Innov., vol. 1, no. 3, p. 36, Sep. 2018, doi: 10.3390/asi1030036.
K. C. Mpofu, D. Milne, and L. Watkins-Mathys, "ICT Adoption and Development of E-business among SMEs in South Africa,” Buckinghamshire New University, 2013.
M. Esmaeilpour, S. Y. Hoseini, and Y. Jafarpour, "An empirical analysis of the adoption barriers of e-commerce in small and medium sized enterprises (SMEs) with implementation of technology acceptance model,” J. Internet Bank. Commer., vol. 21, no. 2, pp. 1–24, 2016.
S. Bamberg, I. Ajzen, and P. Schmidt, "Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit, and Reasoned Action,” Basic Appl. Soc. Psych., vol. 25, no. 3, pp. 175–187, Sep. 2003, doi: 10.1207/S15324834BASP2503_01.
M. Andarwati, D. Zuhroh, and F. Amrullah, "End User Satisfaction of Accounting Information System (AIS) Mobile Based for Small Medium Enterprises (SMEs): Actual Usage and TAM Approach,” J. Dev. Res., vol. 3, no. 2, pp. 37–42, 2019.
R. Whittemore and K. Knafl, "The integrative review: updated methodology,” J. Adv. Nurs., vol. 52, no. 5, pp. 546–553, Dec. 2005, doi: 10.1111/j.1365-2648.2005.03621.x.
H. Snyder, "Literature review as a research methodology: An overview and guidelines,” J. Bus. Res., vol. 104, pp. 333–339, Nov. 2019, doi: 10.1016/j.jbusres.2019.07.039.
F. Cruz-Jesus, A. Pinheiro, and T. Oliveira, "Understanding CRM adoption stages: empirical analysis building on the TOE framework,” Comput. Ind., vol. 109, pp. 1–13, Aug. 2019, doi: 10.1016/j.compind.2019.03.007.
P. Ajibade, "Technology acceptance model limitations and criticisms: Exploring the practical applications and use in technology-related studies, mixed-method, and qualitative researches,” Libr. Philos. Pract., 2018.
C. L. Russell, "An Overview of the Integrative Research Review,” Prog. Transplant., vol. 15, no. 1, pp. 8–13, Mar. 2005, doi: 10.1177/152692480501500102.
M. A. Camilleri, "The SMEs' technology acceptance of digital media for stakeholder engagement,” J. Small Bus. Enterp. Dev., vol. 26, no. 4, pp. 504–521, Aug. 2019, doi: 10.1108/JSBED-02-2018-0042.
R. Rokhim, P. Wulandari, and I. Mayasari, "Small medium enterprises technology acceptance model: A conceptual review,” Int. J. Bus. Soc., vol. 19, no. S4, pp. 689–699, 2018.
H. Yanto, B. D. Handayani, B. Solikhah, and J. M. Mula, "The Behavior of Indonesian SMEs in Accepting Financial Accounting Standards without Public Accountability.,” Int. J. Bus. & Manag. Sci., vol. 6, no. 1, 2016.
M. J. Alsamydai, "Adaptation of the technology acceptance model (TAM) to the use of mobile banking services,” Int. Rev. Manag. Bus. Res., vol. 3, no. 4, p. 2039, 2014.
O. Al-Hujran, E. M. Al-Lozi, M. M. Al-Debei, and M. Maqableh, "Challenges of Cloud Computing Adoption From the TOE Framework Perspective,” Int. J. E-bus. Res., vol. 14, no. 3, pp. 77–94, Jul. 2018, doi: 10.4018/IJEBR.2018070105.
N. Larasati and P. I. Santosa, "Technology readiness and technology acceptance model in new technology implementation process in low technology SMEs,” Int. J. Innov. Manag. Technol., vol. 8, no. 2, p. 113, 2017.
M. C. J. Canií«ls, H. K. L. Lenaerts, and C. J. Gelderman, "Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptance,” Internet Res., vol. 25, no. 3, pp. 358–377, Jun. 2015, doi: 10.1108/IntR-12-2013-0266.
D. Kumar, H. V. Samalia, and P. Verma, "Factors Influencing Cloud Computing Adoption by Small and Medium-Sized Enterprises (SMEs) In India,” Pacific Asia J. Assoc. Inf. Syst., vol. 9, no. 3, pp. 25–48, 2017, doi: 10.17705/1pais.09302.
A. Omar, T. Ramayah, L. B. Lin, O. Mohamad, and M. Marimuthu, "Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia,” J. Mark. Dev. Compet., vol. 5, no. 2, pp. 70–86, 2011.
C. Sa'diyah, "Analysis Of Factors Affecting Adoption Of Financial Technology Application,” Sentralisasi, vol. 10, no. 1, pp. 57–70, 2021.
A. Sarlan, R. Ahmad, W. F. W. Ahmad, and D. D. Dominic, "A study of SME private healthcare personnel acceptance of Clinic Information System in Malaysia,” Int. J. Bus. Inf. Syst., vol. 14, no. 2, p. 238, 2013, doi: 10.1504/IJBIS.2013.056141.
R. Matikiti, M. Mpinganjira, and M. Roberts-Lombard, "Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry,” SA J. Inf. Manag., vol. 20, no. 1, pp. 1–12, Apr. 2018, doi: 10.4102/sajim.v20i1.790.
M. T. Salam, H. Imtiaz, and M. Burhan, "The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis,” J. Entrep. Emerg. Econ., vol. 13, no. 4, pp. 588–605, Sep. 2021, doi: 10.1108/JEEE-07-2020-0274.
W. Ramadhanti, K. Kurniawan, M. Mukhrodin, and S. M. Setyawati, "Extended tam test on indonesian SMEs' fintech users & its financial reports,” SAR (Soedirman Account. Rev. J. Account. Bus., vol. 5, no. 1, p. 83, Aug. 2020, doi: 10.20884/1.sar.2020.5.1.3193.
E. T. Efraim Turban, D. K. J. K. King Jae Kyu Lee, and others, Electronic commerce a managerial and social networks perspective. New York: Springer, 2015.
R. Septiani, P. W. Handayani, and F. Azzahro, "Factors that Affecting Behavioral Intention in Online Transportation Service: Case study of GO-JEK,” Procedia Comput. Sci., vol. 124, pp. 504–512, 2017, doi: 10.1016/j.procs.2017.12.183.
J. Lee, M. Choi, and H. Lee, "Factors affecting smart learning adoption in workplaces: comparing large enterprises and SMEs,” Inf. Technol. Manag., vol. 16, no. 4, pp. 291–302, Dec. 2015, doi: 10.1007/s10799-014-0201-5.
R. Rokhim, I. Mayasari, and P. Wulandari, "The factors that influence small and medium enterprises' intention to adopt the government credit program,” J. Res. Mark. Entrep., vol. 23, no. 1, pp. 175–194, Jul. 2021, doi: 10.1108/JRME-01-2020-0013.
M. N. H. Bin Yusoff, F. A. Zainol, R. Hafifi Ridzuan, M. Ismail, and A. Afthanorhan, "Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia,” J. Theor. Appl. Electron. Commer. Res., vol. 16, no. 5, pp. 1827–1843, Jun. 2021, doi: 10.3390/jtaer16050102.
M. I. Dahnil, K. M. Marzuki, J. Langgat, and N. F. Fabeil, "Factors Influencing SMEs Adoption of Social Media Marketing,” Procedia - Soc. Behav. Sci., vol. 148, pp. 119–126, Aug. 2014, doi: 10.1016/j.sbspro.2014.07.025.
L.-M. Chuang, C.-C. Liu, and H.-K. Kao, "The adoption of fintech service: TAM perspective,” Int. J. Manag. Adm. Sci., vol. 3, no. 7, pp. 1–15, 2016.
N. Huda, N. Rini, Y. Mardoni, and P. Putra, "The analysis of attitudes, subjective norms, and behavioral control on muzakki's intention to pay zakah,” Int. J. Bus. Soc. Sci., vol. 3, no. 22, pp. 271–279, 2012.
D. Sugandini, M. I. Effendi, Y. Istanto, R. Arundati, and E. D. Rahmawati, "Technology-Organization-Environment Model and Technology Acceptance Model in Adoption of Social Media Marketing on SMEs Tourism,” J. Environ. Manag. & Tour., vol. 10, no. 4 (36), pp. 878–885, 2019.
Authors who publish with this journal agree to the following terms:
All accepted papers will be published under a Creative Commons Attribution 4.0 International (CC BY 4.0) License. Authors retain copyright and grant the journal right of first publication. CC-BY Licenced means lets others to Share (copy and redistribute the material in any medium or format) and Adapt (remix, transform, and build upon the material for any purpose, even commercially).