Pengaruh Situational Awareness terhadap Niat Partisipasi Kampanya Online pada Mahasiswa Pulau Jawa
Downloads
A BSTRACT
In the evolving era of information and technology, online campaigns have emerged as an effective tool in raising
awareness and mobilizing social actions, especially against pressing environmental challenges. This study focuses
on the role of students in Java Island, Indonesia, as agents of change in environmental cleanliness campaigns.
Engaging 405 students as respondents, the research explores the impact of Situational Awareness on the Intent to
Participate Online in environmental campaigns. The methodology includes an online survey, validity and reliability
tests, normality test, Pearson correlation test, and simple linear regression. The results reveal a significant
correlation between Situational Awareness and Online Participation Intent, with Situational Awareness contributing
6.7% to the Participation Intent. This study provides insights for designing more effective and appealing
environmental cleanliness campaigns for students and highlights their crucial role in addressing environmental
challenges in Java Island.
Keywords: Situational Awareness, Online Participation Intent, Environmental Campaigns
A BSTRACT
Era informasi dan teknologi yang berkembang membawa kampanye online menjadi alat efektif dalam meningkatkan
kesadaran dan tindakan sosial, terutama dalam menangani isu lingkungan. Penelitian ini berfokus pada peran
mahasiswa di Pulau Jawa, Indonesia, sebagai agen perubahan dalam kampanye kebersihan lingkungan. Dengan 405
mahasiswa sebagai responden, penelitian ini mengeksplorasi pengaruh Kesadaran Situasional terhadap Niat
Partisipasi Online dalam kampanye lingkungan. Metodologi yang digunakan meliputi survei online, uji validitas dan
reliabilitas, uji normalitas, uji korelasi Pearson, dan regresi linier sederhana. Hasil menunjukkan adanya korelasi
signifikan antara Kesadaran Situasional dan Niat Partisipasi Online, dengan Kesadaran Situasional berkontribusi
6.7% pada Niat Partisipasi. Penelitian ini memberikan wawasan untuk merancang kampanye kebersihan lingkungan
yang lebih efektif dan menarik bagi mahasiswa, serta menyoroti pentingnya peran mereka dalam menghadapi
tantangan lingkungan di Pulau Jawa.
Kata kunci : Kesadaran Situasional, Niat Partisipasi Online, Kampanye Lingkungan.
Copyright (c) 2024 Salsabila Febryna, Benazir Bona Pratamawaty
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
