Vol. 1 No. 1 (2023)

Articles

• The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention

  DOI : 10.20473/sabr.v1i1.45844

  Nadia Ramadhani Nugroho Putri, Tanti Handriana

  1-18

  Abstract : 235

  PDF : 276

  • PDF

  DOI : 10.20473/sabr.v1i1.45844

• The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising

  DOI : 10.20473/sabr.v1i1.47396

  R.A Adenia Kumala Adzani, Gancar Candra Premananto

  19-32

  Abstract : 311

  PDF : 632

  • PDF

  DOI : 10.20473/sabr.v1i1.47396

• Local Viewer Preferences for Video Reaction Content About Indonesia by Creators on YouTube

  DOI : 10.20473/sabr.v1i1.44614

  Libri Annisa Firdayasa Handoko, Kurnia Khafidatur Rafi'ah

  33-46

  Abstract : 186

  PDF : 178

  • PDF

  DOI : 10.20473/sabr.v1i1.44614

• The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema

  DOI : 10.20473/sabr.v1i1.47209

  Rachmad Pujo Sakti, Gancar Candra Premananto

  47-63

  Abstract : 150

  PDF : 173

  • PDF

  DOI : 10.20473/sabr.v1i1.47209

• Foreign Institutional Ownership and Dividend Policy

  DOI : 10.20473/sabr.v1i1.48977

  Luluk Muthoharoh, Rahmat Heru Setianto

  64-78

  Abstract : 115

  PDF : 136

  • PDF

  DOI : 10.20473/sabr.v1i1.48977

• Analysis of Vehicle Operating Cost Efficiency in IECO Trans Company Using Transportation Methods

  DOI : 10.20473/sabr.v1i1.48990

  Ahmad Surya Soneda, Yetty Dwi Lestari

  79-98

  Abstract : 152

  PDF : 158

  • PDF

  DOI : 10.20473/sabr.v1i1.48990