Vol. 1 No. 1 (2023)

View Vol. 1 No. 1 (2023)

Published: 2023-08-23

Articles

The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention
DOI : 10.20473/sabr.v1i1.45844
Nadia Ramadhani Nugroho Putri, Tanti Handriana
1-18
Abstract : 425
PDF : 471
- PDF
DOI : 10.20473/sabr.v1i1.45844
The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising
DOI : 10.20473/sabr.v1i1.47396
R.A Adenia Kumala Adzani, Gancar Candra Premananto
19-32
Abstract : 480
PDF : 854
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DOI : 10.20473/sabr.v1i1.47396
Local Viewer Preferences for Video Reaction Content About Indonesia by Creators on YouTube
DOI : 10.20473/sabr.v1i1.44614
Libri Annisa Firdayasa Handoko, Kurnia Khafidatur Rafi'ah
33-46
Abstract : 286
PDF : 251
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DOI : 10.20473/sabr.v1i1.44614
The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema
DOI : 10.20473/sabr.v1i1.47209
Rachmad Pujo Sakti, Gancar Candra Premananto
47-63
Abstract : 194
PDF : 214
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DOI : 10.20473/sabr.v1i1.47209
Foreign Institutional Ownership and Dividend Policy
DOI : 10.20473/sabr.v1i1.48977
Luluk Muthoharoh, Rahmat Heru Setianto
64-78
Abstract : 185
PDF : 208
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DOI : 10.20473/sabr.v1i1.48977
Analysis of Vehicle Operating Cost Efficiency in IECO Trans Company Using Transportation Methods
DOI : 10.20473/sabr.v1i1.48990
Ahmad Surya Soneda, Yetty Dwi Lestari
79-98
Abstract : 203
PDF : 250
- PDF
DOI : 10.20473/sabr.v1i1.48990