Dinamika Perbandingan Sosial dan Kepuasan Hidup pada Generasi Z: Peran Moderasi Harga Diri
Penelitian ini bertujuan untuk menguji pengaruh perbandingan sosial terhadap kepuasan hidup dengan harga diri sebagai variabel moderator pada Generasi Z di Provinsi Banten. Sebanyak 391 partisipan berusia 18–28 tahun berpartisipasi dalam penelitian dengan metode survei kuantitatif dan pendekatan cross-sectional. Instrumen yang digunakan meliputi SWLS, INCOM, dan RSES. Analisis data dilakukan menggunakan Moderated Regression Analysis (PROCESS Model 1). Hasil menunjukkan bahwa perbandingan sosial berpengaruh negatif signifikan terhadap kepuasan hidup, sedangkan harga diri berpengaruh positif signifikan. Namun, efek interaksi antara perbandingan sosial dan harga diri tidak signifikan (p = 0,869), yang berarti harga diri tidak memoderasi hubungan keduanya. Temuan ini mengindikasikan bahwa kepuasan hidup Gen Z lebih dipengaruhi oleh tingkat harga diri secara langsung dibandingkan oleh interaksi dengan perbandingan sosial.
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