THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY
Downloads
Interest in religious tourism in the Pringsewu Kapubaten, Indonesia is still relatively low. The purpose of this study is to reveal whether there is an influence of tourism image, service quality, and tourism promotion on the interest of Muslim religious tourism in the Pringsewu district. The research method used is a quantitative method using an accidental sampling technique. Data analysis techniques using multiple linear regression with the help of SPSS 19.0. The originality of the research lies in the sharia economic approach which is carried out to reveal descriptively the results of the influence of three independent variables on the interest of Muslim religious tourism in Pringsewu that have never been revealed by previous studies. The results of the study stated that the percentage contribution of the three variables together amounted to 51.9%. This explains that the image of Muslim religious tourism, service quality, and tourism promotion can be a strategy to increase the interest of Muslim religious tourism in the Pringsewu district.
Keywords: Tourism Image, Service Quality, Religious Tourism, Tourism Interests, Tourism Promotion
Alma, B. (2010). Kewirausahaan (Edisi Revisi). Alfabeta.
Bank Indonesia. (2019). Kajian Ekonomi Regional: Laporan Perekonomian Provinsi Lampung Periode Mei 2019. Www.Bi.Go.Id.
Battour, M. (2017). Halal tourism and its impact on-non-Muslim tourist' perception,trip quality and trip value. International Journal of Culture, Tourism and Hospitaly Research 00-00. https://doi.org/10.1108/IJCTHR- 02-2017-0020
Bazazo, I., Elyas, T., Awawdeh, L., Faroun, M., & Qawasmeh, S. (2017). The Impact of Islamic Attributes of Destination on Destination Loyalty via the Mediating Effect of Tourist Satisfaction. International Journal of Business Administration, 8(4), 65. https://doi.org/10.5430/ijba.v8n4p65
Borzooei, M., & Asgari, M. (2013). Establishing a Global Halal Hub: In-Depth Interviews. International Journal of Academic Research in Business and Social Sciences, 3(10). https://doi.org/10.6007/ijarbss/v3-i10/288
Cozma, A. C., & Coros, M. M. (2017). Tourism Development in Rodna Mountains National Park: the Public Administration, a Key Stakeholder. Revista de Turism: Studii Si Cercetari in Turism, 0(24), 89–94.
Dimoska, T., & Trimcev, B. (2012). Competitiveness Strategies for Supporting Economic Development of the Touristic Destination. Procedia - Social and Behavioral Sciences, 44(local 123), 279–288. https://doi.org/10.1016/j.sbspro.2012.05.031
Djakfar, M. (2017). Pariwisata Halal Persepektif Multidimensi. Uin-Maliki Press.
Fatwa Dewan Syariah Nasional. (2016). Fatwa Dewan Syariah Nasional-Majelis Ulama Indonesia: Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
Ferdinand, A. (2006). Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.
Gabdrakhmanov, N. K., Biktimirov, N. M., Rozhko, M. V., & Khafizova, L. V. (2016). Problems of development of halal tourism in Russia. Journal of Organizational Culture, Communications and Conflict, 20(Special Issue 2), 88–93.
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: The customer's perspective. Journal of the Academy of Marketing Science, 26(2), 101–114. https://doi.org/10.1177/0092070398262002
Hadi, S. (2015). Metodologi Riset. Pustaka Pelajar.
Husein, U. (2005). Manajemen Riset Pemasaran dan Perilaku Konsumen. Gramedia.
Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44(1), 1–19. https://doi.org/10.1016/j.annals.2013.08.011
Jahja, Y. (2011). Psikologi Perkembangan. Kencana Prenada Media Grup.
Kinnear, T. C., & Taylor, J. (2003). Riset Pemasaran (Translated by Thamrin (ed.); 3rd ed.). Erlangga.
Kotler, P., Bowen, J. T., & Makens, J. C. (2014). Marketing for Hospitality and Tourism. 5 th edition. Pearson Prentice Hall.
Kotler, P., & K., K. L. (2010). Manajemen Pemasaran Jilid I. Erlangga.
Mano, A., & Costa, R. A. da. (2015). A Conceptual Model of the Antecedents and Consequences of Tourist Destination Image. Procedia Economics and Finance, 23(October 2014), 15–22. https://doi.org/10.1016/s2212-5671(15)00466-9
Mastercard & Crescentrating. (2018). Mastercard-Crescentrating GMTI 2018 Global Muslim Travel Index 2018'. Journal of Materials Processing Technology.
Michalkó, G., Irimiás, A., & Timothy, D. J. (2015). Disappointment in tourism: Perspectives on tourism destination management. Tourism Management Perspectives, 16, 85–91. https://doi.org/10.1016/j.tmp.2015.07.007
Morello, R. (2019). Morello, Robert. Tourism Promotion and Marketing, smallbusiness.chron.com. [Media online; 5 maret 2019]. https://smallbusiness.chron.com/tourism-promotion-marketing-57157.html. Smallbusiness.Chron.Com.
Nassar, M. A., Mostafa, M. M., & Reisinger, Y. (2015). Factors influencing travel to Islamic destinations: An empirical analysis of Kuwaiti nationals. International Journal of Culture, Tourism, and Hospitality Research, 9(1), 36–53. https://doi.org/10.1108/IJCTHR-10-2014-0088
Niasari, Y. E. (2017). Pemetaan Potensi Objek Wisata Alam di Wilayah Kabupaten Pringsewu Tahum 2017. Universitas Lampung.
Nota Keuangan. (2020). Keuangan, Nota, ‘Nota Keuangan (Beserta Rancangan Anggaran Pendapatan Dan Belanja Negara)'*Financial Note (along with the Draft State Budget and Expenditure Budget)], 2019, 3. https://www.kemenkeu.go.id/informasi-publik/uu-apbn-dan-nota-keuangan/uu-apbn-d. Www.Kemenkeu.Go.Id.
Nuri, E. K. (2018). Pengelolaan Wisata REligi Makam Sunan Kaliwungu Kendal (Perspektif Dakwah). In Journal of Materials Processing Technology. Universitas Islam Negeri Walisongo.
Paludi, S. (2017). Analisis Pengaruh Electronic Word of Mounth (e-WOM) terhadap Citra Destinasi, Kepuasan Wisatawan, dan Loyalitas Destinasi Perkampungan Budaya Betawi (PBB) Setu Babakan Jakarta Selatan. IBM Jakarta.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multi-item Scale For Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12–40.
Pemerintah Provinsi Lampung. (2017). ‘Laporan Kinerja Instansi Pemerintah ( LKIP ) Tahun 2017'*Government Agencies Performance Report (LKIP) 2017 '. Www.Pacurup.Go.Id.
Priyadi, U. (2016). Pariwisata Syariah (Prospek dan Perkembangan). UPP STIM YKPN.
Residendri.go.id. (2018). ‘Capaian Sektor Pariwisata 3 Tahun Jokowi - Jk' [Tourism Sector Achievements 3 Years Jokowi – Jk], 2018.
Rinandiyana, L. R., Kusnandar, D. L., & Bahren, B. (2018). Literasi Ict Dan Perilaku Hedonist Dalam Memilih Tempat Wisata Di Kalangan Kelas Menengah Sebagai Pengaruh Gaya Hidup. September, 1–13.
Sabon, V. L., Perdana, M. T. P., Koropit, P. C. S., & Pierre, W. C. D. (2018). Strategi Peningkatan Kinerja Sektor Pariwisata Indonesia Pada ASEAN Economic Community. Esensi: Jurnal Bisnis Dan Manajemen, 8(2), 163–176. https://doi.org/10.15408/ess.v8i2.5928
Sach, I. (2010). Ilmu Pariwisata. Kementerian Kebudayaan REpublik Indonesia.
Satriana, E. D., & Faridah, H. D. (2018). Wisata halal: perkembangan, peluang, dan tantangan. Journal of Halal Product and Research (JHPR) Vol., 01(02), 32–43.
Sekaran, U., & Bougie, R. (2013). Research Methodsfor Bussines:A Skill Building Approach 6e. Wiley.
Soemitra, S., & Ardianto, E. (2007). Dasar-Dasar Public Relations. Rosda.
Sudigdo, A., Khalifa, G. S. A., & Abuelhassan, A. E. (2019). Driving Islamic Attributes, Destination Security Guarantee & Destination Ä°mage to Predict Tourists'decision To Visit Jakarta. International Journal on Recent Trends in Business and Tourism, 3(1), 59–65.
Sugiyono. (2009). Metode Penelitian dan Bisnis. Alfabeta.
Sumiati, D. (2017). Intercultural Communication Based on Local Wisdom That Made the People of Bali Reject Sharia Tourism. Asian Journal of Media and Communication (AJMC), 1(2), 137–146.
Syahriza, R. (2014). Pariwisata Berbasis Syariah ( Telaah Makna Kata Sara dan Derivasinya dalam al- Qur ' an ). Human Falah: Jurnal Ekonomi Dan Bisnis Islam, 1(2), 135–145.
Tjipto, F., & Gregorius, C. (2010). Service, Quality and Satisfacation. ANDI.
Urbanus, N., & Febianti. (2017). ‘Analisis Dampak Perkembangan Pariwisata Terhadap Perilaku Konsumtif Masyarakat Wilayah Bali Selatan.' Jurnal Kepariwisataan Dan Hospitalitas, 118–133.
Witt, S. F., & Luiz, M. (1989). Tourism marketing and Management Handbook. UK: Prentice Hall International. Prentice Hall International.
Wu, S.-I., & Zheng, Y.-H. (2014). The Influence of Tourism Image and Activities Appeal on Tourist Loyalty – A Study of Tainan City in Taiwan. Journal of Management and Strategy, 5(4), 121–135. https://doi.org/10.5430/jms.v5n4p121
Zumli, F. (2018). Peranan Sektor Pariwisata Terhadap Pendapatan Asli Daerah (PAD) di Provinsi Lampung. Universitas Islam Negeri Yogyakarta.
Copyright (c) 2020 Jurnal Ekonomi dan Bisnis Islam (JEBIS)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Every manuscript submitted to JEBIS must obey to the policy and terms set by Journal of Economics and Business Islamic.
- Publication rights on the contents of manuscript published by JEBIS is owned by JEBIS under consent and approval by the corresponding author(s).
- Full text of electronic publication of manuscripts can be accessed free if used for the purpose of education and research according to copyright regulation.
- Share ” copy and redistribute the material in any medium or format
- Adapt ” remix, transform, and build upon the material
- You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- You may not use the material for commercial purposes.
- If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.png)
