DOES THE HALAL LABEL MEDIATE CONSUMER PURCHASING DECISIONS?
Downloads
Introduction: To determine the influence of price levels, celebrity endorser, halal lifestyle and the level of halal labels as an intervening variable in purchasing decisions for Kahf products in Indonesia.
Method: The method used in this research is quantitative with a causality. The sample for this research consisted of 240 respondents taken using purposive sampling which was carried out from September – December 2023. The analysis tool used was Partial Least Square – Structural Equation Modeling (PLS-SEM) using the SmartPLS 3 application.
Results: The results show price levels, halal lifestyle , celebrity endorsers , halal labels, and purchasing decisions for Kahf products are in the high category. Then, the price level has a positive and significant effect on purchasing decisions for Kahf products , but the level of halal lifestyle and celebrities endorser no effect. Other findings show that the halal label is able to mediate price, halal lifestyle and celebrity endorser on the decision to purchase Kahf products .
Conclusion and sugession: The development of marketing strategies by companies that sell at competitive prices, a halal lifestyle, and the support of well-known celebrities can improve the image of halal products and increase the appeal of consuls.
Afendi, N., Azizan, F., & Darami, A. (2014). Determinants of Halal Purchase Intention: Case in Perlis. International Journal of Business and Social Research, 4(5), 118–123. https://doi.org/10.18533/ijbsr.v4i5.495
Afrilianti, I., Salam, A., & Abdurrahman. (2019). The Influence of Halal Labels and Celebrities Endorser on Purchasing Decisions (Case Study of Wardah Cosmetics Customers in Sumbawa City). Journal of Management and Business , 2 (1). http://jurnal.uts.ac.id
Alamsyah, IE (2022). LPEI: Export Performance of Halal Products in 2022 Still Low | Republika Online . Republica. https://ekonomi.republika.co.id/berita/rjxvx8349/lpei-kinerja-ekspor-produk-halal-2022-masih-rendah
Alfian, I., & Marpaung, M. (2017). Analysis Of The Influence Of Halal Labels, Brand And Prices On Purchasing Decisions In Medan City. At- Tawassuth : Journal of Islamic Economics .
Anastino , A. (2021). The Influence of Lifestyle and Halal Labeling on Decisions to Purchase Cosmetic Products from an Islamic Economic Perspective (Study of Febi Female Students in 2016, Uin Raden Intan Lampung) .
Anisya, R., Wijayanti, R., & Efendi, B. (2020). The Influence of the Halal Label, Price and Product Quality on the Decision to Purchase Aice Products (Case study of UNSIQ Central Java Students in Wonosobo). Journal of Economics , Business and Engineering (JEBE) , 2 (1).
Aprilia, AD, & Hidayati, N. (2020). The Effect of Celebrities Endorsers on Purchase Decisions on the Fait Hijab Online Shop on Instagram. Atlantis Press , 115 .
Bayu, DK, Ningsih, GM, & Windiana, L. (2020). The Effect of Halal Labeling , Brands , and Prices on Purchasing Decisions to the Chatime Drinks (Vol. 16, Issue 3).
Destarini, F., & Prambudi, B. (2020). The Influence of Products and Prices on Consumer Purchasing Decisions at 212 Mart Condet Batu Ampar . Ecobis Journal : Economics, Business , & Management . http://ejournal.stiemj.ac.id/index.php/ekobis58
Diba, F. (2020). Celebrity Influence Endorser , Brand Image and Halal Label Certification on the Decision to Purchase Wardah Cosmetic Products (Case Study of Residents of Rw. 001, Jatinegara Kaum Village, Pulo Gadung District). Journal of Business Management .
Fahrur, MA (2022). Celebrity Influence Endorser and Product Quality to Purchase Intention with Brand Image as an intervening variable , (Study on Kahf Men's Care Products in the Millennial Generation, YukNgaji Community , and Teras Dakwah in Yogyakarta) .
Fathurrahman, A., & Anggesti , M. (2021). The Influence of Lifestyle, Halal Labels and Prices on Cosmetic Purchasing Decisions (Case Study on Safi Products). JES , 6 (2).
Ferdinand, A. (2014). Management Research Methods (5th ed.). Diponegoro University Publishing Agency.
Fitriana, SAN (2022). Influence of Halal Lifestyle, Prices and Electronic Word Of Mouth on Shampoo Purchase Decisions Clear Hijab Pure (Study of Shampoo Consumers Clear Hijab Pure in Kendal Regency) .
Geng, R., Chen, X., & Wang, S. (2023). Wear in or wear out : how consumers respond to repetitive influencers marketing . Emerald Publishing Limited . https://doi.org/10.1108/INTR-01-2022-0075
Ghozali, I. (2014). Structural Equation Modeling Alternative Method with Partials Least Square . Diponegoro University .
Hair, J. F. et. al. 2019. Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration In Modeling Retailer Choice. Business Research. 12(1) : 115-142
Hair , J.F., Sarstedt , M., Hopkins , L., & Kuppelwieser , V.G. (2014). Partials least squares structural equation modeling (PLS-SEM): An emerging tools in business research . In European Business Review (Vol. 26, Issue 2, pp. 106–121). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
Hanafia, F. (2022). The Influence of Halal Labels, Brand Image and Price on Purchasing Decisions for RK Cosmetic Products. Journal of Management, Organizations and Business .
Handriana, T., Yulianti, P., Kurniawati, M., Arina, NA, Aisyah, RA, Ayu Aryani, MG, & Wandira, RK (2020). Purchase behaviour of millennials female generation on Halal cosmetics products . Journal of Islamic Marketing , 12 (7), 1295–1315. https://doi.org/10.1108/JIMA-11-2019-0235
Harahap, RA, Kholil, A., & Supaino . (2022). Influence of Halal Lifestyle, Social Media, and Products Quality on Ms Glow Skincare Purchasing Decisions . Medan State Polytechnic National Social and Engineering Conference .
Haro, A. (2020). Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision ?
Hendra, LC (2021). The Influence of Halal Labels and Prices on Purchasing Decisions of Skincare Cosmetics in Padang City Students . Andalas University.
Hendriana. (2020). Wardah Working on Kahf Men's Personal Care - MIX Marcomm . MIX Marcomm . https://mix.co.id/marcomm/news-trend/wardah-garap-personal-care-pria-kahf/
Hoiriyah, Y., & Chrismardani , Y. (2021). The Influence of Halal Lifestyle, Halal Label and Price on Ms Glow Purchasing Decisions (Study of Female Students at Trunojoyo University, Madura). Journal of Management Science Studies , 1 (2). https://journal.trunojoyo.ac.id/jkim
Ishak, S., Che Omar, AR, Khalid, K., Intan, IS, & Hussain , MY (2020). Cosmetics purchase behaviour of educated millennial Muslim females . Journal of Islamic Marketing , 11 (5), 1055–1071. https://doi.org/10.1108/JIMA-01-2019-0014
Isman, N., Ruma , Z., & Dipoatmodjo , TSP (2023). The Influence of Halal and Celebrity Labeling Endorser of the Decision to Purchase Wardah Cosmetics (Case Study of Female Students at the Faculty of Economics, Makassar State University). Journal of Management , 2 (2), 70. https://doi.org/10.26858/jm.v2i2.35505
Juliana, J., Azzahra, AN, Rosida, R., Mahri, AJW, Alamsyah, IF, & Saripudin, U. (2022). Halal Cosmetics In The Eyes Of Millennials Muslims : Factor Analysis Of Halal Labels And Celebrities Endorsers . Journal of Islamic Economics and Business ( Journal of Islamic Economics and Business) , 8 (2), 318–333. https://doi.org/10.20473/jebis.v8i2.40598
Juliana, Rahayu, A., & Pramudya Wardhani, Y. (2020). Muslimpreneur Intentions : Analysis of Family Background ARTICLE INFO ABSTRACT. Journal of Islamic Civilization Studies OPEN ACCESS JKPIs , 3 (1), 10–15. www.jkpis.com
Kemenperin. (2023). Kemenperin: Indonesia Targetkan Jadi Kampiun Industri Halal. Kemenperin. https://kemenperin.go.id/artikel/24049/Indonesia-Targetkan-Jadi-Kampiun-Industri-Halal
KNEKS. (2019). National Strategy for Development of the Indonesian Halal Industry .
Kotler , P. , & Armstrong , G. (2012). Marketing Management . Pretice Hall .
Kotler , P., & Keller , K. L. (2016). Marketing Management (15th ed.). Pearson Education .
Kritanti , L. (2020). Kahf , Halal Personal Care Products that are Really Manly - Tugujatim.id . Tugujatim.Id . https://tugujatim.id/kahf-produk-personal-care-halal-yang-laki-banget/
Leong , VS, Muhammad, N., & Md Isa, N. (2017). Does the country of origins of a halal logo matter ? The case of packaged food purchases . Reviews of International Business and Strategy , 27 (4), 484–500. https://doi.org/10.1108/RIBS-06-2017-0049
Lestari, A., Safitri, I.A. (2022). The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products (a study on customers' behaviours in K-24 pharmacies in East Surabaya). International Journal of Business Process Integration and Management, 11 (1), pp. 26-34.
Mahri, A.J.W., Juliana, J., Monoarfa, H., Rohepi, A.P. and Karim, R. (2024), "Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia", Journal of Islamic Marketing, Vol. 15 No. 1, pp. 244-259. https://doi.org/10.1108/JIMA-12-2021-0390
Meinawati, K., & Ardyansyah, F. (2023). The Influence of Islamic Branding , Religiosity, Product Quality and Halal Lifestyle on Purchase Decisions for Bella Square Hijab Products (Study of Female Students at Trunojoyo University , Madura). Journal of Management and Economic Research , 1 .
Monoarfa, H., Rosida, R. ., Juliana, J., Sintiyawati, S., & Abu Karim, R. (2023a). Halal awareness can't improved purchase intention imported skincare. Al-Uqud : Journal of Islamic Economics, 7(1), 54–66. https://doi.org/10.26740/aluqud.v7n1.p54-66
Monoarfa, H., Juliana, J., Setiawan, R., & Abu Karim, R. (2023). The influences of Islamic retail mix approach on purchase decisions . Journal of Islamic Marketing , 14 (1), 236–249. https://doi.org/10.1108/JIMA-07-2020-0224
Muflih, M., & Juliana, J. (2021). Halal- labelled food shopping behavior : the roles of spirituality , image, trust , and satisfaction . Journal of Islamic Marketing , 12 (8), 1603–1618. https://doi.org/10.1108/JIMA-10-2019-0200
Mutianingrum , F. (2021). The Influence of Halal Brand Image and Celebrity Endorser of Cosmetic Purchasing Decisions (Case Study of Female Students at Muhammadiyah University Pontianak Who Use Wardah Cosmetic Products). Journal of Productivity , 8 (2).
Ningsih, FR (2020). The Influence of Lifestyle, Halal Label and Price on the Decision to Purchase Wardah Cosmetics at the Sejati Cosmetic Store in Seberida District, Indragiri Hulu Regency .
Nisa, HNL, & Marwini . (2023). Analysis of Factors That Influence Muslim Consumers' Decisions in Purchasing Wardah and Safi Brand Halal Cosmetic Products .
Nugroho, AP, Atmaja, FF, Mutaalimah , S., Andriansyah, Y., & Achiria , S. (2021). The Effect of Price , Product Quality and Religiosity on Purchasing Behaviour of Halal- Labeled Sariayu Beauty Products .
Oktarini, R. (2021). The Effect Of Brand Image and Celebrities Endorser on "Wardah” Indonesian Halal Body Cream Cosmetics ' Purchase Decisions : a Study on South Tangerang Region Working Mothers . Management Scientific Journal .
Prasasti, CA, & Ekawaty, M. (2022). The Influence of Halal Labels, Income, Product Prices, and Religiosity on Purchasing Decisions for Hand Cosmetic Products Body Lotion (Study of Muslim Students in Malang City). Sharia Journal .
Rahayu, KM (2020, November 12). Why is it important for a product to be certified halal? . Al-Azhar University Indonesia.
Romdhoni, AH, Sumadi, S., & Firdaus, TA (2022). Celebrity Influence Endorser , Halal Label and Quality on Consumer Purchase Interest in Sasha Siwak Halal Toothpaste Products in Surakarta. Scientific Journal of Islamic Economics , 8 (2), 2261. https://doi.org/10.29040/jiei.v8i2.5556
Rozjiqin , MF, & Ridlwan, AA (2022). The Influence of the Halal Label, Price, and Brand Image on Consumer Purchasing Decisions at Starbucks Articles Information . Journal of Economics and Business ASEANomics , 7 (1). http://academicjournal.yarsi.ac.id/jeba
Rukmana, ID (2022). Top 10 Brands: Facial Cleanser Sales Data on Shopee and Tokopedia - Compas . Compass . https://compas.co.id/article/data-penjualan-pem Bersih-hadap-2/
Sabita, R., & Mardalis , A. (2023). Do celebrities endorsement , halal label, and Word of Mouth affect Millennials to purchase skincare ? Ahmad Mardalis Journal of Enterprise and Development (JED) , 5 (2), 2023.
Sahir, SH, Ramadhani, A., & Dewi, E. (2016). The Influence of Lifestyle, Halal Label and Price on Wardah Cosmetics Purchasing Decisions among Management Study Program Students, Faculty of Economics, Medan University, Medan Area. Journal of Business and Management Concepts , 3 . www.pom.go.id
Sahla, H., Sayuti, M., Syahputra, R., Ekonomi, F., Development Economics, P., & Asahan Jl Gen. Ahmad Yani Kisaran, North Sumatra, U. (2019). Marketing Concepts In An Islamic Economic Perspective. Asahan University LPPM Pioneer Journal , 5 . www.universitasasahan.ac.id
Sekaran , U., & Bougie , R. (2017). Research Methods for Business: A Skills-Development Approach (6th ed., Vol. 2). Salemba Four.
Sheth , J. N. , Mittal , B. , & Newman , B. I. (1999). Customers Behavior : Consumer Behaviour and Beyond (2nd ed.). Dryden Press .
Shimp , T. A. (2003). Promotional Advertising and Additional Aspects of Integrated Marketing Communications. (5th ed.). Erlangga .
Sulaiman, Suriadi, Pratama, A., Veronika, Agusthera, D.D. (2020). Analysis of the effect of store atmosphere and store image and store location on customer loyalty through purchase decision customer Matahari department store in Samarinda city. International Journal of Scientific and Technology Research, 9 (3), pp. 3508-3513.
Tjiptono , F. (2015). Marketing Strategy (4th ed.). Andi.
Wardani, R.K. (2021). The Influence of Celebrity Halal Labels Endorser and Brand Image on Purchasing Decisions for Wardah Cosmetics Products (Study of Wardah cosmetics consumers) . Muhammadiyah University Purwokerto.
Wibowo, MW, Putri, ALS, Hanafiah, A., Permana, D., & Sh Ahmad, F. (2022). How education level polarizes halal food purchase decision of Indonesian millennials . Journal of Islamic Marketing , 13 (12), 2582–2610. https://doi.org/10.1108/JIMA-10-2020-0323
Widhoroso . (2022). Men Also Need Skin Care . Indonesian Media. https://mediaindonesia.com/humaniora/522912/pria-juga-butuh-treatment-kulit
Widyaningrum, PW (2016). The Influence of Halal Labels and Celebrities Endorser on Purchasing Decisions (Survey of Wardah Consumers in Ponorogo). Indonesian Journal of Sharia Economics .
Wulan, A. (2020). Halal and Modern Skincare Brand Specifically for Men Using HydroBalance Technology - Beauty Fimela.com . Fimela . https://www.fimela.com/beauty/read/4380610/brand-skincare-halal-dan-modern-besar-pria-bertechnology-hydrobalance
Wulandari, S. (2021). Effect of Halal Certification, Celebrity Endorser , and Price on the Decision to Purchase Halal Cosmetic Products Through Brand Image as an Intervening Variable (Case Study of Young Maybelline Consumers in Salatiga City) .
Z, Harahap, D Riyadi, Mustika & Mega. (2021). The Influence of Halal Label on Purchase Decisions in the Hospitality Industry : A Case Study in Palembang City. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10 (3), pp. 385 – 408.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Every manuscript submitted to JEBIS must obey to the policy and terms set by Journal of Economics and Business Islamic.
- Publication rights on the contents of manuscript published by JEBIS is owned by JEBIS under consent and approval by the corresponding author(s).
- Full text of electronic publication of manuscripts can be accessed free if used for the purpose of education and research according to copyright regulation.
- Share ” copy and redistribute the material in any medium or format
- Adapt ” remix, transform, and build upon the material
- You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- You may not use the material for commercial purposes.
- If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.png)
