Vol. 7 No. 1 (2024): Driving Global Halal Value Chain, What Should We Do?
Basically, factors that drive the growth of halal products start with doubts in the mind of Muslims over a certain product regarding its halal status. More importantly, if it is an imported product from non-Muslim countries and not accompanied by a halal certificate from a reputable institution. Every Muslim consumer in the world has a moral obligation to ensure the halal status of the products they consume. This is in line with the Quran Surah Al Baqarah verse 168 that requires Muslims to consume halal and good products. Even animals which were originally halal like cows, goats and poultry must be ensured to have been slaughtered according to Islamic law; otherwise, their status from halal will change to haram. Furthermore, the products must be guaranteed zero contaminants from both haram and najis contaminations. In this regard, assurance of halal needs to be covered throughout the supply chain from upstream to downstream, i.e., during its presentation stage to avoid risks of contamination.