Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid19 In Indonesia

Rudi Santoso

= http://dx.doi.org/10.20473/jiet.v5i2.23614
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Abstract


This study examines the strategies used by MSMEs in
order to survive and grow back during the Covid19
pandemic. The research object was 37 thousand
MSME actors who experienced the direct impact of the
pandemic. The method used is literature study. This
research reveals that during a pandemic, consumers
almost forget their brand, so communication through
digital advertising will increase brand awareness again.
Digital behavior encourages the expansion of online
consumers, no longer to the millennial generation.
Several MSMEs have gone bankrupt. But not a few
who finally got up and then grew. MSMEs change
production operations by reducing the amount of
production and at the same time making innovations to
increase competitiveness. On the other hand, the
massive use of digital marketing has been carried out
to increase customer awareness. Marketplace as a
manifestation of e-commerce is used as an innovation
or change in sales methods.
ABST


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