THE BUSINESS DEVELOPMENT OF PONDOK SIDOGIRI PESANTREN PASURUAN

The purpose of this study is to find out the business development process which is conducted by Kopontren Sidogiri in creating Basmalah stores that spread across Indonesia with sharia-based businesses. This study uses a qualitative method by using a descriptive case study method. The object of this study is the Basmalah store. Data were collected using semi-structured interviews on three informants, consisting of the Head of the Marketing Division, the Head of the Operational Division, and the Head of the Area Manager Division. Based on the results of the study, it indicates that the business development carried out by Kopontren Sidogiri is mutually sustainable between one business and another. Kopontren Sidogiri, which is known as a sharia-based cooperative, succeeds in creating three companies, namely PT. Sidogiri Mitra Utama which supervises the Basmalah store, PT. Sidogiri Mandiri Utama which owns Santri AMDK products, and PT. Sidogiri Pandu Utama which manages human resources using the Sidogiri Excel Center (SEC) program or better known as the Sidogiri corporation. The business strength of Sidogiri corporation lies in the relationship created between Alumni of Islamic boarding school and students of Sidogiri so that they can quickly develop their markets, regions and business products. The contract used in opening new branches comes under ijarah, mudharabah, and musyarakah. In every new branch opening of Basmalah store, they conduct recitations that invite community leaders to introduce Basmalah store.

Keywords: Business Development, Kopontren Sidogiri, Islamic Boarding School Business, Sharia Business.

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