Customer Perception of Bandung City Societyon E-Money Usage for the Highway Service Payment
Downloads
E-commerce has been used in many business transactions because of its practicality and easiness for the users. In addition, it also provides easiness in control. The use of electronic money (e-money) as a non-cash payment alternative has a huge potential in decreasing the use of cash money. E-money provides faster and more comfortable transactions compared to the cash money, especially for the small-amount transactions. With e-money, every transaction is simpler, cheaper, and easier both for the buyers and sellers. One of the government interventions has recently been that every highway transaction can only be paid using e-money. This policy has resulted in a various response from the consumers or society at large. This research is aimed at exploring the perception of the consumers or society in Bandung on e-money policy for highway service payment. The method used in this research is a descriptive method. The data collection techniques used are literature study and questionnaire distributed to 100 respondents who ever used e-money in their transaction. The results of this research showed that the implementation of e-money is already good. But, there are some constraints in the aspect of service and technology. Those things are based on the measurement using the basic model of Technology Acceptance Model (TAM).
Waspada, Ikaputera. 2012. Percepatan Adopsi Sistem Transaksi Teknologi Informasi untuk Meningkatkan Aksesibilitas Layanan Jasa Perbankan. Jurnal Keuangan dan Perbankan, Vol 16 No 1.
Johar, Gapar dan Akmar, Janatul Ahmad. 2011. The Role Of Technology Acceptance Model In Explaining Effect On E-Commerce Application System. International Journal of Managing Information Technology (IJMIT), Vol 3 No 3.
Purwianti, Lily dan Tio, Karen. 2017. Faktor-faktor yang mempengaruhi Behavioural Intention. Jurnal Manajemen Maranatha, Vol 17 No 1, November (2017).
Usman, Rachmadi. 2017. Karakteristik Uang Elektronik Dalam Sistem Pembayaran. Jurnal Fakultas Hukum Universitas Airlangga, Vol 32 No 1.
Kotler, P. Armstrong, G. Brown, L. & Adam, S. 1998. Marketing (4th edition). Sydney: Prentice-Hall.
Lekhanya, LM. Dlamini, HL. 2017. Customer's Perception Towards Product Quality of Automotive SMEs Operating in Metropolitan Areas, and Consideration of Environmental Impact. Environmental Economics, Vol 8.
Liligeto, R., Singh, G., Naz, R. 2014.Factors influencing Consumer Perception toward TV and Newspaper Advertising. The Journal of Pacific Studies, Vol 34 No 2.
Tanu, Michael. 2017. Pengetahuan masyarakat Kota Bandung Terhadap Penggunaan E-Money Studi Kasus Pengguna E-Money. Laporan Tugas Akhir. Unpad
Authors who publish with this journal agree to the following terms:
1. The author(s) hold the copyright of the article without restrictions.
2. The author(s) retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution (CC BY).