Women in Mass Media in Under the Silver Lake (2018): A Saussure’s Semiotics Study
Downloads
This study examines the portrayal of women in the mass media in a movie Under the Silver Lake (2018). This study used a qualitative method and Saussure’s semiotic theory to analyze women in the mass media in the movie, particularly on the connection between the portrayal of women and its meaning based on social conception. There are two types of mass media in the movie that are analyzed: print ads and magazines. The first focuses on the 1969 Tipalet print ads, and the second is from the 1970 Playboy magazine. The findings indicate that women in mass media are not merely portrayed as models or figures to promote a product. Instead mass media is inclined to use their portrayal as a medium to promote the ideas of women objectification. The portrayal of women in those mass media; thus, they often appear objectified, exploited, and undervalued. They are depicted in their most sexual appearance, which does not account for them as equal human beings. Such portrayals of women in conventional mass media provide the most harmful and unequal representation of women.
Afidah, A., M. F. Agustina, & R. K. Trisnawati, R. K. 2022. “Colorful God and Goddess as the Representation of Modern Greek Mythology in Lore Olympus.” Diksi 30 (2), 160—169. DOI: 10.21831/diksi.v30i2.49223.
Alisherovna, S. N. 2023. “The Models of Signs and the Process of Semiosis.” PEDAGOGS International Research Journal 34 (3), 28—34.
American Psychological Association. 2008. “Understanding Sexual Orientation and Homosexuality.” American Psychological Association, https://www.apa.org/topics/lgbtq/orientation, October 29.
________. 2018. “Submissiveness.” In APA Dictionary. Washington DC: American Psychological Association Publishing.
Arikan, S. 2014. “Salvation or Catastrophe: Symbolism Of Water in Literature/Kurtuluş Ya Da Felaket: Edebi̇yatta Su Semboli̇zmi̇.” Turkish Studies, International Periodical for the Language, Literature and History of Turkish or Turkic 9 (9), 207—216. DOI: 10.7827/TurkishStudies.7071.
Ayoola M. O. 2013. “An Interpersonal Metafunction Analysis of Some Selected Political Advertisements in Some Nigerian Newspapers.” International Journal of Humanities and Social Sciences 3 (8), 165—178.
Beauvoir, S. de. 2012. The Second Sex. New York: Vintage Books.
Capella, M. L., R. P. Hill, J. M. Rapp, & J. Kees. 2010. “The Impact of Violence Against Women in Advertisements.” Journal of Advertising 39 (4), 37—52. DOI: 10.2753/JOA0091-3367390403.
Chandler, Daniel. 2007. Semiotics, The Basics. New York: Routledge
________. 2017. Semiotics: The Basics. London: Routledge.
Chen, T., L. Kristina, D. Lorenzana, N. Shahzad, & R. Wong. 2020. “Occidentalisation of Beauty Standards: Eurocentrism in Asia.” International Socioeconomics Laboratory 1 (2), 1—11. DOI: 10.5281/zenodo.4325856.
Cirlot, J. E. 1971. A Dictionary of Symbols, translated by. Jack Sage). London: Routledge & Kegan Paul Ltd.
Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic masculinity: Rethinking the concept. Gender & society, 19(6), 829-859.
Demanty, H. Z. 2019. “Female Masculinity in Movie: Analysis Study of Semiotics in. Ocean’s 8 Movie.” Bachelor Thesis. Surakarta: Universitas Muhammadiyah Surakarta. http://eprints.ums.ac.id/id/eprint/78504.
Denzin, N. K. & Y. S. Lincoln. (2005). “Introduction: The Discipline and Practice of Qualitative Research. In The SAGE Handbook of Qualitative Research, edited by N. K. Denzin & Y. S. Lincoln. Thousand Oaks: Sage.
Dill, K. E. & K. P. Thill, K. P. 2007. “Video Game Characters and the Socialization of Gender Roles: Young People’s Perceptions Mirror Sexist Media Depictions.” Sex Roles: A Journal of Research 57 (11—12), 851—864. DOI: 10.1007/s11199-007-9278-1.
Garcia, M. 2021. We Are Not Born Submissive: How Patriarchy Shapes Women’s Lives. Princeton University Press. DOI: 10.2307/j.ctv16rdchd.
Gentile, D. A., S. Coyne, & D. A. Walsh, D. A. 2010. “Media Violence, Physical Aggression, and Relational Aggression in School-Age Children: A Short-Term Longitudinal Study.” Aggressive Behavior 37 (2), 193—206. DOI: 10.1002/ab.20380.
Gunter, B. 2014. Media Sexploitation. Routledge.
Haris, K. N., M. F. Agustina, & R. K. Trisnawati. 2021. “Saussure Semiotic of Animals in Zootopia (2016).” Leksika 15 (2), 77—83. DOI: 10.30595/lks.v15i2.10713.
Hasanah, H. U. 2014). A Study of Signs: The Political Advertisements in Presidential Election Campaign of Indonesia 2014 Based on the Peirce’s Theory. OKARA: Jurnal Bahasa Dan Sastra 8 (1), 1—14. DOI: 10.19105/ojbs.v8i1.452.
Holmes, T. & L. Nice. 2012. Magazine Journalism. SAGE Publications Ltd. DOI: 10.4135/9781446288597.
Hooks, B. 2000. All About Love: New Visions. New York: HarperCollins.
Ikaria-Maina, N. 2014. “Discourse of Advertising: Reference to Kiswahili and English Adverts in Kenyan Media.” International Journal of Science and Research (IJSR), 3 (11), 1562—1568.
Jain, P., Miller, G., Staub, C., & Lerner, K. (2017). What is Magazine Media? Expanding the Scope of Magazine Research. ˜the œJournal of Magazine Media, 18(1). https://doi.org/10.1353/jmm.2017.0003
Jamieson, M. K., G. H. Govaart, & M. Pownall. 2022. “Reflexivity in Quantitative Research: a Rationale and Beginner’s Guide.” Social and Personality Psychology Compass 17 (3). DOI: 10.31234/osf.io/xvrhm.
Johansen, J. D. & S. E. Larsen. 2002. Sign In Use: An Introduction to Semiotics. London: Routledge Taylor and Francis Group.
Kasali, R. 1995. Manajemen Periklanan. Jakarta: Pustaka Utama Grafiti.
Kimbro, W. 2013. “He’s Just a Man: Power Imbalance Between Female and Male Characters in American Sitcoms.” PSU McNair Scholars Online Journal 7 (1). DOI: 10.15760/mcnair.2013.44.
Kraus, M. 2017. “Contact With Water,” https://www.mariankrausphotography.com/2017/06/26/meaning-of-water/, June 26.
Lardiere, M. 2019. “Here’s Why Holding Your Own Boob Is the Best Thing Ever.” Cosmopolitan, https://www.cosmopolitan.com/health-fitness/a29444654/why-do-i-hold-my-own-boob/, October 28.
Lerner, Kevin. 2017. “What is Magazine Media? Expanding the Scope of Magazine Research.” Journal of Magazine Media 18 (1), 1—26. DOI: 10.1353/jmm.2017.0003.
Leslie, J. 2009. “The Lack of Surprise in Mainstream Titles.” Creative Review, http://longshotmag.com/.
McFadden, J. B. 2016. “Understanding Media and Culture: An Introduction to Mass Communication.” https://www.palomar.edu/users/lpayn/115/GC115-Understanding-Media-and-Culture-An-Introduction-to-Mass-Communication.pdf.
McQuail, D. 2012. “The Inluence and Effects of Mass Media.” https://www.csub.edu/~mault/the%20influence%20and%20effects%20o.pdf.
Mcvittie, C., Hepworth, J., & Goodall, K. 2017. “Masculinities and Health: Whose Identities, Whose Constructions?” In The Psychology of Gender and Health. DOI: 10.1016/B978-0-12-803864-2.00004-3.
Mesko, N., & Bereczkei, T. 2004. “Hairstyle as an adaptive means of displaying phenotypic quality”. Human Nature, 15, 251-270.
Mille, K. W. & P. McIlvenny. 2000. “Gender and Spoken Interaction: A Survey of Feminist Theories and Sociolinguistic Research in the United States and Britain.” In Kieli, Diskurssi & Yhteisö [Language, Discourse and Community], edited by K. Sajavaara & A. Piirainen-Marsh. Jyväskylä: Jyväskylä University Press. https://www.academia.edu/3187323/Gender_and_Spoken_Interaction_A_Survey_of_Feminist_Theories_and_Sociolinguistic_Research_in_the_United_States_and_Britain.
Miller, J. B. 1986. Toward a New Psychology of Women. Boston: Beacon.
Mkhize, G. & L. Njawala. 2016. “Rethinking Hegemonic Masculinity and Patriarchal Privilege Within Heterosexual Interpersonal Relationships.” The Oriental Anthropologist 16 (2), 379—397. DOI: https://doi.org/10.1177/0976343020160211.
Moleong, L. J. 2017. Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Paul, A. 2014. “The Negative Implications of the Purity Movement on Young Women.” The Review: A Journal of Undergraduate Student Research 15, 9—18.
Potapova, J. 2015. “Swimming is Life Reducing Drowning Risk for Children.” http://lup.lub.lu.se/student-papers/record/7863088.
Regan, H. 2021. “Playboy and pornification: 65 years of the playboy centerfold”. Sexuality & Culture, 25(3), 1058-1075.
Rehman, F., Javed, F., Yusoff, R. M., Harun, A., Khan, A., & Ismail, F. (2019). What is advertising? A short review of historical development. Academic Research International, 10(4).
Renard, D. 2008. “The Definition of a Print and Digital Magazine,” http://issuu.com/mediaideas/docs/definition_of_a_magazine.
Saussure, F. de. 1974. Course in General Linguistics, translated by Wade Baskin. London: Fontana/Collins.
Saptiadi, N. A. P., M. F. Agustina, & R. K. Trisnawati. 2023. “Making Meaning of Inanimate Objects as Characters in The Blue Umbrella (2013).” Mozaik Humaniora 23 (1), 140—149. DOI: 10.20473/mozaik.v21i1.40313.
Sharik, L. 2020. Breasts: In Demeter Press eBooks (pp. 33–42). https://doi.org/10.2307/j.ctvxhrj3z.4
Sherman, G. D. & G. L. Clore. 2009. “The Color of Sin: White and Black Are Perceptual Symbols of Moral Purity and Pollution.” Psychological Science 20 (8), 1019—1025. DOI: 10.1111/j.1467-9280.2009.02403.x.
SRITA. 2021. Objectifying Women Tipalet Cigarette. https://tobacco.
stanford.edu/cigarette/img0742/
Statista. 2017. “Have You Ever Read An Article From Playboy Magazine? Playboy Consumption in the U. S. 2017, by Gender,” https://www.statista.com/statistics/758296/playboy-readership-gender/.
Uvnäs-Moberg, K., L. Handlin, & M. Petersson. 2014. “Self-Soothing Behaviors with Particular Reference to Oxytocin Release Induced by Non-Noxious Sensory Stimulation.” Frontiers in Psychology 5. DOI: 10.3389/fpsyg.2014.01529.
Valenti, J. 2009. The Purity Myth: How America’s Obsession with Virginity is Hurting Young Women. Berkeley, CA. Seal Press.
Vujic, T. 2023. March 28. “Is Long Hair Truly a Prerequisite for Femininity?” Fashion is Psychology, https://fashionispsychology.com/is-long-hair-truly-a-prerequisite-for-femininity/, March 28.
Ward, L. M. 2002. “Does Television Exposure Affect Emerging Adults’ Attitudes and Assumptions about Sexual Relationships? Correlational and Experimental Confirmation.” Journal of Youth and Adolescence 31 (1), 1—15.
Copyright (c) 2024 Naura Fitri Amanda, Mia Fitria Agustina, Ririn Kurnia Trisnawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Mozaik Humaniora is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Both authors and Mozaik Humaniora agree with the following attribution of journal:
1. Copyright of this journal is possession of Author, by the knowledge of the Editorial Board and Journal Manager, while the moral right of the publication belongs to the author.
2. The journal allows the author(s) to retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution Share-Alike (CC BY-SA).
4. The Creative Commons Attribution Share-Alike (CC BY-SA) license allows re-distribution and re-use of a licensed work on the conditions that the creator is appropriately credited and that any derivative work is made available under "the same, similar or a compatible license”. Other than the conditions mentioned above, the editorial board is not responsible for copyright violation.
