Southeast Asian Business Review (SABR), with registered number e-ISSN: 3025-5171, is a peer-reviewed journal published biannually (February and August) by the Department of Management, Faculty of Economics and Business, Universitas Airlangga. The journal emphasizes empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing high-quality articles from business and management perspectives in regards to within and between the Southeast Asian region. SABR invites manuscripts on various topics, including, but not limited to, marketing management, finance management, operation management, human resource management, innovation management, knowledge management, organizational behavior, organizational development, and change management.