Main Article Content
Abstract
Highlights:
- Customers expectations at Dr. Soetomo General Academic Hospital has a higher quality of service.
- The handling of complaints has a low performance on the quality of services at Dr. Soetomo General Academic Hospital.
- Improving service quality requires improvements in efficient complaint handling.
Abstract:
Service quality is essential in health institutions that can affect patient satisfaction and loyalty. The growth in the number of patients at Dr. Soetomo General Academic Hospital, Surabaya, Indonesia, triggered the diversification of services that require periodic quality control. This study aimed to investigate the performance of 31 departments/units in the hospital, the level of customer satisfaction with services provided, and factors that could influence satisfaction. A survey about service performance, perception, and expectation of services was carried out in 31 departments/units using questionnaires from August to October 2021. Convenient respondents consisted of 2121 patients and their families aged >15. Questionnaire items assessed performance, perceptions, and expectations of health services using the SERVQUAL method. Statistical Package for the Social Sciences (SPSS) software was used to perform an analysis of the results of the measurement and the difference in responses between demographic groups of respondents (p<0.05 was significant). The mean performance score was 92.86, and the gap between their perception and expectation averaged -0.23. Customers' expectations of the provider's competence were met, and its performance was perceived to be the best. Meanwhile, handling complaints was perceived as having the lowest performance, while customers' satisfaction over it had not been met. The results showed that the hospital could still not fully meet some of the customer expectations, with immediate improvements needed in handling complaints.
Keywords
Article Details
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References
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- Aghamolaei T, Eftekhaari T, Rafati S, et al (2014). Service quality assessment of a referral hospital in Southern Iran with SERVQUAL technique: Patients' perspective. BMC Heal. Serv. Res. 14, 1–5.
- Al-Momani M (2016). Gap analysis between perceptions and expectations of medical-surgical patients in a public hospital in Saudi Arabia. Medical Principles and Practice. Med. Princ. Pract. 25, 79–84.
- Alghamdi F (2014). The impact of service quality perception on patient satisfaction in government hospitals in southern Saudi Arabia. Saudi Med. J. 35, 1271–1273.
- Astuti H, Nagase K (2014). Patient loyalty to healthcare organizations: Relationship marketing and satisfaction. Int. J. Manag. Mark. Res. 7, 39–56.
- Chang C, Chen S, Lan Y (2013). Service quality, trust, and patient satisfaction in interpersonal-based medical service encounters. BMC Heal. Serv. Res. 13, 1–11.
- Elizar C, Indrawati R, Syah T (2020). Service quality, customer satisfaction, customer trust, and customer loyalty in Service of Pediatric Polyclinic Over Private Hospital of East Jakarta, Indonesia. J. Multidiscip. Acad. 4, 105–111.
- Endeshaw B (2021). Healthcare service quality-measurement models: A review. J. Heal. Res. 35, 106–117.
- Fang J, Liu L, Fang P (2019). What is the most important factor affecting patient satisfaction – A study based on gamma coefficient. Patient Prefer. Adherence 13, 515–525.
- Fatima T, Malik S, Shabbir A (2018). Hospital healthcare service quality, patient satisfaction and loyalty: An investigation in the context of private healthcare systems. Int. J. Qual. Reliab. Manag. 35, 1195–1214.
- Fatonah S, Palupi H (2020). The effect of handling complaints and hospital service quality on patient satisfaction and loyalty. J. Medicoeticolegal dan Manaj. Rumah Sakit 9, 268–276.
- Jenkinson C, Coulter A, Bruster S, et al (2002). Patients' experiences and satisfaction with health care: Results of a questionnaire study of specific aspects of care. Qual. Saf. Health Care 11, 335–339.
- Karatepe O, Yavas U, Babakus E (2005). Measuring service quality of banks: Scale development and validation. J. Retail. Consum. Serv. 5, 373–383.
- Kelarijani S, Jamshidi R, Heidarian A, et al (2014). Evaluation of factors influencing patient satisfaction in social security hospitals in Mazandaran province, North of Iran. Casp. J. Intern. Med. 5, 232–234.
- Lee H, Lee Y, Yoo D (2000). The determinants of perceived service quality and its relationship with satisfaction. J. Serv. Mark. 14, 217–231.
- Lim J-S, Lim K-S, Heinrichs JH, et al (2018). The role of hospital service quality in developing the satisfaction of the patients and hospital performance. Manag. Sci. Lett. 8, 1353–1362.
- Mangold W, Babakus E (1991). Service quality: The front-stage vs. the back-stage perspective. J. Serv. Mark. 5, 59–70.
- Neupane R, Devkota M (2017). Evaluation of the impacts of service quality dimensions on patient/customer satisfaction: A study of private hospitals in Nepal. Int. J. Soc. Sci. Manag. 4, 165–176.
- Ramli A (2019). Patient Satisfaction, Hospital Image and Patient Loyalty in West Sulawesi Province. Bus. Entrep. Rev. 17, 1.
- Rivers P, Glover S (2008). Health care competition, strategic mission, and patient satisfaction: Research model and propositions. J. Health Organ. Manag. 22, 627–641.
- Sharifi T, Hossaeini S-E, Mohammadpour S, et al (2021). Quality assessment of services provided by health centers in Mashhad, Iran: SERVQUAL versus HEALTHQUAL scales. BMC Heal. Serv. Res. 21, 1–7.
- Vinagre M, Neves J (2008). The influence of service quality and patients' emotions on satisfaction. Int. J. Health Care Qual. Assur. 21, 87–103.
- Williams B (1994). Patient satisfaction: A valid concept? Soc. Sci. Med. 38, 509–516.
- Young G, Meterko M, Desai K (2000). Patient satisfaction with hospital care: Effects of demographic and institutional characteristics. Med. Care 38, 325–334.
References
Adhikari M, Paudel N, Mishra S, et al (2021). Patient satisfaction and its socio-demographic correlates in a tertiary public hospital in Nepal: A cross-sectional study. BMC Heal. Serv. Res. 21, 1–10.
Aghamolaei T, Eftekhaari T, Rafati S, et al (2014). Service quality assessment of a referral hospital in Southern Iran with SERVQUAL technique: Patients' perspective. BMC Heal. Serv. Res. 14, 1–5.
Al-Momani M (2016). Gap analysis between perceptions and expectations of medical-surgical patients in a public hospital in Saudi Arabia. Medical Principles and Practice. Med. Princ. Pract. 25, 79–84.
Alghamdi F (2014). The impact of service quality perception on patient satisfaction in government hospitals in southern Saudi Arabia. Saudi Med. J. 35, 1271–1273.
Astuti H, Nagase K (2014). Patient loyalty to healthcare organizations: Relationship marketing and satisfaction. Int. J. Manag. Mark. Res. 7, 39–56.
Chang C, Chen S, Lan Y (2013). Service quality, trust, and patient satisfaction in interpersonal-based medical service encounters. BMC Heal. Serv. Res. 13, 1–11.
Elizar C, Indrawati R, Syah T (2020). Service quality, customer satisfaction, customer trust, and customer loyalty in Service of Pediatric Polyclinic Over Private Hospital of East Jakarta, Indonesia. J. Multidiscip. Acad. 4, 105–111.
Endeshaw B (2021). Healthcare service quality-measurement models: A review. J. Heal. Res. 35, 106–117.
Fang J, Liu L, Fang P (2019). What is the most important factor affecting patient satisfaction – A study based on gamma coefficient. Patient Prefer. Adherence 13, 515–525.
Fatima T, Malik S, Shabbir A (2018). Hospital healthcare service quality, patient satisfaction and loyalty: An investigation in the context of private healthcare systems. Int. J. Qual. Reliab. Manag. 35, 1195–1214.
Fatonah S, Palupi H (2020). The effect of handling complaints and hospital service quality on patient satisfaction and loyalty. J. Medicoeticolegal dan Manaj. Rumah Sakit 9, 268–276.
Jenkinson C, Coulter A, Bruster S, et al (2002). Patients' experiences and satisfaction with health care: Results of a questionnaire study of specific aspects of care. Qual. Saf. Health Care 11, 335–339.
Karatepe O, Yavas U, Babakus E (2005). Measuring service quality of banks: Scale development and validation. J. Retail. Consum. Serv. 5, 373–383.
Kelarijani S, Jamshidi R, Heidarian A, et al (2014). Evaluation of factors influencing patient satisfaction in social security hospitals in Mazandaran province, North of Iran. Casp. J. Intern. Med. 5, 232–234.
Lee H, Lee Y, Yoo D (2000). The determinants of perceived service quality and its relationship with satisfaction. J. Serv. Mark. 14, 217–231.
Lim J-S, Lim K-S, Heinrichs JH, et al (2018). The role of hospital service quality in developing the satisfaction of the patients and hospital performance. Manag. Sci. Lett. 8, 1353–1362.
Mangold W, Babakus E (1991). Service quality: The front-stage vs. the back-stage perspective. J. Serv. Mark. 5, 59–70.
Neupane R, Devkota M (2017). Evaluation of the impacts of service quality dimensions on patient/customer satisfaction: A study of private hospitals in Nepal. Int. J. Soc. Sci. Manag. 4, 165–176.
Ramli A (2019). Patient Satisfaction, Hospital Image and Patient Loyalty in West Sulawesi Province. Bus. Entrep. Rev. 17, 1.
Rivers P, Glover S (2008). Health care competition, strategic mission, and patient satisfaction: Research model and propositions. J. Health Organ. Manag. 22, 627–641.
Sharifi T, Hossaeini S-E, Mohammadpour S, et al (2021). Quality assessment of services provided by health centers in Mashhad, Iran: SERVQUAL versus HEALTHQUAL scales. BMC Heal. Serv. Res. 21, 1–7.
Vinagre M, Neves J (2008). The influence of service quality and patients' emotions on satisfaction. Int. J. Health Care Qual. Assur. 21, 87–103.
Williams B (1994). Patient satisfaction: A valid concept? Soc. Sci. Med. 38, 509–516.
Young G, Meterko M, Desai K (2000). Patient satisfaction with hospital care: Effects of demographic and institutional characteristics. Med. Care 38, 325–334.