Is that Financial Knowledge, Investment Experience, and Project Advertisement Have any Influence on Students' Investment Intention in Sharia Crowdfunding?

ABSTRAK

Crowdfunding Syariah merupakan salah satu bentuk fintech dengan mengumpulkan dana dari masyarakat untuk diberikan kepada pihak atau proyek yang membutuhkan bantuan dana dengan menerapkan prinsip syariah didalamnya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari pengetahuan keuangan, pengalaman investasi mahasiswa dan iklan proyek terhadap minat investasi mahasiswa pada situs crowdfunding syariah di Indonesia. Pada penelitian ini digunakan metode kuantitatif dengan teknik analisis PLS-SEM. Dari hasil penelitian ditemukan bahwa pengetahuan keuangan dan iklan proyek berpengaruh signifikan terhadap minat investasi mahasiswa pada situs crowdfunding syariah, sedangkan pengalaman investasi mahasiswa memiliki pengaruh yang tidak signifikan pada minat investasi mahasiswa pada situs crowdfunding syariah di Indonesia.

Kata Kunci: Pengetahuan Keuangan, Pengalaman Investasi, Iklan Proyek, Investasi Mahasiswa, Crowdfunding Syariah.

ABSTRACT

Sharia crowdfunding is a form of fintech that collects funds from the public to be given to parties or projects that need financial assistance by applying sharia principles in it. This study aims to determine the effect of financial knowledge, investment experience, and project advertising on students' investment intention in sharia crowdfunding sites in Indonesia. In this study, quantitative methods were used with PLS-SEM analysis techniques. It found that financial knowledge and project advertising had a significant effect on students' investment intention in sharia crowdfunding sites, while students' investment experience had an insignificant effect on the students' investment intention in sharia crowdfunding sites in Indonesia.

Keywords: Knowledge, Investment Experience, Project Advertisement, Students' Investment, Sharia Crowdfunding.

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