Peran Fleksibilitas Strategi dan Orientasi Pasar pada Peningkatan Inovasi dan Kinerja Usaha Kecil Menengah Sektor Industri Pengolahan Kota Malang
Downloads
The processing industry is a growing industry and accounts for around 1/5 of Indonesia's total Gross Domestic Product. This study analyzes the factors that influence the performance of SMEs in the manufacturing industry sector in Malang. Some variables such as internal and external environment, market orientation, are considered as important variables that influence the performance of SMEs, this study aims to examine the effect of market orientation and strategy flexibility on SME innovation and performance. This research is an explanatory study using a sample of 180 managers of processing industry SMEs in Malang. The data collected was analyzed using Structural Equation Modeling (SEM). Strategic flexibility and market orientation are found directly (direct effect) to affect innovation and company performance positively. In addition, proven innovation acts as a mediator in the influence of strategy flexibility and market orientation on company performance. Likewise, company performance has a role as a mediator for each strategy flexibility and market orientation towards innovation.
Naranjo-Valencia, J. C., Jiménez-Jiménez, D., dan Sanz-Valle, R. 2016. Studying the links between organizational culture, innovation, and performance in Spanish companies. Revista Latinoamericana de Psicología. 48(1): 30-41.
Nasution, H. N., Mavondo, F. T., Matanda, M. J., dan Ndubisi, N. O. 2011. Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management. 40(3): 336-345.
Nenonen, S., Möller, K., dan Storbacka, K. (2017). Market innovation: renewal of traditional industrial networks Innovating in Practice: 59-81. Springer.
Nunnally, J. C., dan Bernstein, I. H. 1994. Psychological theory. New York: McGraw-Hill.
Ozkaya, H. E., Droge, C., Hult, G. T. M., Calantone, R., dan Ozkaya, E. 2015. Market orientation, knowledge competence, and innovation. International Journal of Research in Marketing. 32(3): 309-318.
Semrau, T., Ambos, T., dan Kraus, S. 2016. Entrepreneurial orientation and SME performance across societal cultures: An international study. Journal of Business Research. 69(5): 1928-1932.
Wang, C.-H., Chen, K.-Y., dan Chen, S.-C. 2012. Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors. International Journal of Hospitality Management. 31(1): 119-129.
Zhang, J., dan Duan, Y. 2010. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers. Management Decision. 48(6): 849-867.
Zhang, M. J. 2005. Information systems, strategic flexibility and firm performance: an empirical investigation. Journal of Engineering and Technology Management. 22(3): 163-184.
Zhou, K. Z., Brown, J. R., dan Dev, C. S. 2009. Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research. 62(11): 1063-1070.
Authors who publish with this journal agree to the following terms:
1. The author(s) hold the copyright of the article without restrictions.
2. The author(s) retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution (CC BY).
