Deconstructing Indonesian film for Semarang’s city branding as a cinematic city

Amida Yusriana, Mutia Rahmi, Mukaromah Mukaromah

= http://dx.doi.org/10.20473/mkp.V31I12018.%25p
Abstract views = 23 times | views = 45 times

Abstract


The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target. This research aims to develop a new branding for Semarang as a Cinematic City. This concept is derived from the success of several cities which famous as shooting locations, for example Oxford in England, Seoul in South Korea, and New Zealand as the filming sites of The Lord of the Rings. The main aim of this research is to map out the potential locations for Semarang’s new branding as a Cinematic City. This research is conducted for three popular movies: Gie, Ayat-Ayat Cinta and Soekarno which those movies used Semarang City as the major filming sites. The result found there are three separated areas in Semarang that can be built as the main points of the city branding. Specifically located in the Old Town District there are Srigunting Park, State Financial Building, Cockfighting site, Berok Bridge, Blenduk Church, Jakarta Lloyd Building, and Berok River. In total, there are nine locations that can be developed as a tourism hub which served as a brand attributes of the effort to construct a Semarang as a Cinematic City. In conclusion, some areas have the potential to be developed into the object of city branding Semarang those are Kota Lama
District, Imam Bardjo Auditorium University of Diponegoro and Lawang Sewu Building.

Keywords


city branding; Semarang; cinematic city; tourism; strategic communication

Full Text:

PDF

References


Ah-young C (2016) “Descendants of The Sun’ Makes Taebaek a Tourism Magnet. [Accessed 11 July 2016]. http://www.koreatimes.co.kr/www/news/nation/2016/03/116_201065.html.

Antara (2015) Genjot Pariwisata, Indonesia Terapkan City Branding. [Accessed 11 July 2016]. http://www.beritasatu.com/ekonomi/273198-genjot-pariwisata-indonesia-terapkan-city-branding.html.

Ayat-ayat Cinta (2008) [Accessed 28 April 2017]. http://filmindonesia.or.id/movie/title/lf-a014-08-997402_ayat-ayat-cinta#.WQL8fLglHIU.

Dinnie K (2011) City Branding: Theory and Cases. New York: Palgrave Macmillan.

Februandari A (2012) Persepsi pelaku pasar pariwisata terhadap unsur-unsur pembentuk citra destinasi (City branding Kota Semarang). Thesis, Universitas Gadjah Mada, Yogyakarta. [Accessed 15 July 2016]. http://etd.repository. ugm.ac.id/index.php?mod=penelitian_detail⊂=PenelitianD

etail&act=view&typ=html&buku_id=56335.

Gedung Keuangan Negara (2014) [Accessed 1 May 2017]. http://semarangkota.com/01/gedungkeuangan-negara/.

Gereja Blenduk (2011) [Accessed 1 May 2017]. http://seputarsemarang.com/gereja-blenduk-kotalama-1265/.

Gie (2010) [Accessed 28 April 2017]. http://milesfilms.net/gie/.

Huda MN (2016) Sepanjang 2015 Jumlah Wisatawan ke Jateng Capai 33 Juta Orang. [Accessed 11 July 2016]. http://jateng.tribunnews.com/2016/02/03/sepanjang-2015-jumlah-wisatawan-kejateng-capai-33-juta-orang.

Jembatan Berok (2013) [Accessed 1 May 2017]. http://seputarsemarang.com/jembatan-berok-7599/.

Kavaratzis (2008) From City Marketing to City Branding, An Interdisciplinary Analysis with Reference to Amsterdam, Budapest and Athens. Dissertations: University of Groningen.

Kriyantono R (2009) Teknik Praktis Riset Komunikasi. Jakarta: Penerbit Kencana Prenada.

Lawang Sewu Semarang (2011) [Accessed 2 May 2017]. http://seputarsemarang.com/lawang-sewupemuda-1272/.

Lestari AW & Firdausi F (2017) Peran pemerintah Kota Batu dalam implementasi kebijakan pembangunan pariwisata berdasarkan paradigma pembangunan berkelanjutan (Sustainable Development). Masyarakat, Kebudayaan dan Politik, 30 (3) 2017. http://e-journal.unair.ac.id/index.php/MKP /article/view/4132/3806.

Munif A (2014) Mengenal City Branding Kota Semarang. [Accessed 11 July 2016]. http://tabloidsimpang5.com/mengenal-city-branding-kota-semarang/.

N.N. (2014) Logo City Branding Semarang Dikecam di Media Sosial. [Accessed 14 July 2016].

http://metrosemarang.com/logo-city-branding-semarang-dikecam-di-media-sosial.

N.N. (2017) Taman Srigunting Kota Lama Semarang: Parade Plein. [Accessed 01 May 2017]. https://seputarsemarang.com/taman-srigunting-kota-lama-semarang-parade-plein/.

Pemerintah Kota Semarang (2015) [Accessed 14 Juli 2016]. http://semarangkota.go.id/berita.

Penerimaan Peserta Didik Kota Semarang Tahun Pelajaran 2017/2018 (2017) [Accessed 14 July 2016]. http://ppd.semarangkota.go.id/portal/veriety.html.

Petrauskaite E (2014) Effect of brand image on consumer purchase behaviour: International Footwear market comparison. Thesis, Aalborg University. [Accessed 16 July 2016]. http://projekter.aau.

dkprojekter/files/198320070/Master_Thesis_Egle_Petrauskaite.pdf.

Soekarno (2013) [Accessed 28 April 2017]. http://www.21cineplex.com/soekarno-movie,3322, 03SOEO.htm.

Soliha E, Rozak HHA, Basiyo R, & Purwanto U (2014) Pengaruh city branding terhadap keputusan berkunjung ke Kota Semarang. Thesis, Program Pascasarjana Universitas Stikubank. [Accessed

Juli 2016]. http://www.unisbank.ac.id/ojs/index.php/fe10/article/download/3850/1113.

Sutopo (2002) Metode Penelitian Kualitatif. Surakarta: UNS Press.

Turiman (2015) Metode semiotika hukum Jacques Derrida membongkar gambar lambang negara Indonesia. Jurnal Hukum dan Pembangunan, 44 (2) April-June 2015. jhp.ui.ac.id/index.php/

home/article/download/6/5.

Turner C (2016) Jacques Derrida: Deconstruction. [Accessed 21 April 2017].http://criticallegalthinking .com/2016/05/27/jacques-derrida-deconstruction/.

Moilanen T & Rainisto S (2009) How To Brand Nations, Cities And Destinations. A Planning Book for Place Branding. New York: Palgrave Mamillan.

Moleong LJ (2010) Metode Penelitian Kualitatif. Jakarta: Rosda Karya.

Mowen JC & Michael M (2002) Perilaku Konsumen Jilid 1 Edisi Kelima. Jakarta: Penerbit Erlangga. [Accessed 16 July 2016]. http://www.managementstudyguide.com/brand-attributes.html.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Masyarakat, Kebudayaan dan Politik

This journal is indexed by:




 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View MKP Stats