Business Plan for Nonformal Education Services
The skill of designing a business plan is one of the important competencies that entrepreneurs must have. Writing a business plan requires precision so that various interested parties can easily understand and trust the document. This study aims to describe: (1) business planning analysis in terms of marketing aspects; (2) business planning analysis in terms of operational aspects; (3) business planning analysis in terms of human resources; and (4) business planning analysis in terms of financial aspects at the Gama Private Center non-formal education institution. This research is a study by applying a qualitative approach with a case study research type. Qualitative data analysis, namely by collecting, condensing, presenting data, drawing conclusions, and final reporting. The findings of this study show that Gama Private Center develops business planning by analyzing four aspects, namely: (1) the marketing aspect is clearly analyzed by conducting market research and the marketing mix; (2) the human resource aspect by making a plan for the recruitment process, training, and compensation; (3) the operational aspect of service delivery is close to the customer, providing attractive learning facilities and methods and making standard operating procedures (SOPs) that are easily understood by partners; (4) the financial aspect of business planning is carried out by calculating initial funding requirements, identifying funding sources, calculating cash flow and analyzing business feasibility from the financial aspect
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1). https://doi.org/10.33487/edumaspul.v6i1.3394
Almakhali, H. F., Adiyanto, M. R., & Rahayuningsih, E. S. (2023). Analisis Kelayakan Usaha Rumah Potong Hewan Ditinjau Dari Aspek Teknis Dan Sumber Daya Manusia. Journal of Economic, Bussines and Accounting (COSTING), 7(1). https://doi.org/10.31539/costing.v7i1.7890
Ayu, A., & Hikmah, H. (2024). Pengaruh pelatihan Kerja, Pengembangan Karir Dan Stres Kerja Terhadap Kinerja Karyawan PT Volex Indonesia. Jurnal Bina Manajemen, 13(2). https://doi.org/10.52859/jbm.v13i2.548
Biby, S., & Nazaina, N. (2021). Pelatihan Peningkatan Kompetensi Pengusaha UMKM dalam Penyusunan Rencana Bisnis. Jurnal Vokasi, 5(2). https://doi.org/10.30811/vokasi.v5i2.2398
Bray, M. (2023). Understanding private supplementary tutoring: metaphors, diversities and agendas for shadow education research (Comprendiendo las clases particulares complementarias: metáforas, variedades y agendas para la investigación sobre educación en la sombra). Infancia y Aprendizaje, 46(4). https://doi.org/10.1080/02103702.2023.2194792
Chaniago, S., & Siregar, S. (2022). Laba Akuntansi sebagai Sumber Informasi Pengembangan Usaha. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(5). https://doi.org/10.47467/alkharaj.v4i5.955
Dadang Cunandar, & Niken Julia Agustin. (2020). Penggunaan Model Menulis Kolaboratif dalam Meningkatkan Kemampuan Mengarang Siswa. Edutainment : Jurnal Ilmu Pendidikan dan Kependidikan, 7(2). https://doi.org/10.35438/e.v7i2.183
Daniel Ayub Dawan. (2022). Strategi Pengembangan Sumber Daya Manusia Pada CV. Fajar Cendekia Intermedia Kota Jayapura. INOVATIF: Jurnal Penelitian Pendidikan, Agama, dan Kebudayaan, 8(1). https://doi.org/10.55148/inovatif.v8i1.270
Darmawan, R., & Romadhona, P. (2023). Analisis Bauran Pemasaran Dalam Upaya Meningkatkan Keputusan Pembelian di Kopi Nako Kota Wisata. Reslaj : Religion Education Social Laa Roiba Journal, 5(6). https://doi.org/10.47467/reslaj.v5i6.3848
Dwi Astuti, R., & Rizky Yanti, E. (2021). Business Plan “ATLEAST” Coffee and Eatery. Jurnal Mahasiswa Bina Insani, 5(2), 113–131.
Entrich, S. R. (2020). Worldwide shadow education and social inequality: Explaining differences in the socioeconomic gap in access to shadow education across 63 societies. International Journal of Comparative Sociology, 61(6). https://doi.org/10.1177/0020715220987861
Eriswanto, E., & Kartini, T. (2019). Pengaruh Penetapan Harga Jual Terhadap Penjualan Pada PT. Liza Christina Garment Industry. Jurnal Ummi, Vol. 13(2).
Haarhaus, T., & Liening, A. (2020). Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight. Technological Forecasting and Social Change, 155. https://doi.org/10.1016/j.techfore.2020.120033
Hasni, F., Hamdani, I., & Arif, S. (2021). Strategi Pemasaran Produk Tabungan Emas Dalam Upaya Menarik Minat Nasabah pada Pegadaian Syariah Cabang Bogor Baru. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(2). https://doi.org/10.47467/elmal.v5i2.722
Hutauruk, R. P. S., Zalukhu, R. S., Collyn, D., Jayanti, S. E., & Damanik, S. W. H. (2024). Peran perilaku pengelolaan keuangan sebagai mediator dalam meningkatkan kinerja keuangan UMKM di Kota Medan. JPPI (Jurnal Penelitian Pendidikan Indonesia), 10(1). https://doi.org/10.29210/020243356
Irsan, I., & Permana, K. W. A. (2021). Pengaruh Aspek Pemasaran, Aspek Teknik, Dan Aspek Keuangan Studi Kelayakan Bisnis Terhadap Pendapatan Peternak Walet Di Kecamatan Lalan Kabupaten Musi Banyuasin Sumatera Selatan. FORBISWIRA (FORUM BISNIS DAN KEWIRAUSAHAAN) - SINTA 4, 10(2). https://doi.org/10.35957/forbiswira.v10i2.800
Iswanto, A. F., & Sanaji, S. (2021). Pengaruh Perbedaan Karakteristik Brand Ambassador terhadap Keputusan Pembelian Konsumen Ruangguru. Jurnal Ilmu Manajemen, 9(1). https://doi.org/10.26740/jim.v9n1.p380-391
Ivan’s, E., Ambar Sari, N., Mandala, W., & Angga Hendrawan, D. (2023). Penyuluhan Kewirausahaan & Workshop Perencanaan Bisnis Menggunakan Business Model Canvas (Bmc) Di Smk Negeri 1 Purbolinggo Kabupaten Lampung Timur. Literasi Jurnal Pengabdian Masyarakat dan Inovasi, 2(2). https://doi.org/10.58466/jurnalpengabdianmasyarakatdaninovasi.v2i2.1088
Mansoori, Y., & Lackéus, M. (2020). Comparing effectuation to discovery-driven planning, prescriptive entrepreneurship, business planning, lean startup, and design thinking. Small Business Economics, 54(3). https://doi.org/10.1007/s11187-019-00153-w
Masnita, Y., Nurhaida, D., & Pohan, H. T. (2021). Penyusunan Rencana Bisnis UMKM. JUARA: Jurnal Wahana Abdimas Sejahtera, 33–42. https://doi.org/10.25105/juara.v2i1.8535
Muhammad Yusuf, & Nuuridha Matiin. (2023). Analysis of the Effect of the Marketing Mix on Purchasing Decisions. International Journal of Economics and Management Research, 1(3). https://doi.org/10.55606/ijemr.v1i3.56
Musa Masing, & Rahma Widyana. (2021). Marketing Mix Method Sebagai Strategi Pemasaran Pendidikan di SMA Kristen Barana. Jurnal Pendidikan Indonesia, 2(3). https://doi.org/10.36418/japendi.v2i3.111
Nurahma, G. A., & Hendriani, W. (2021). Tinjauan sistematis studi kasus dalam penelitian kualitatif. Mediapsi, 7(2), 119–129. https://doi.org/10.21776/ub.mps.2021.007.02.4
Parahiyanti, C. R., Dewi, Y. R., Prasasti, A., & Wilujeng, I. P. (2020). Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto. J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat), 4(2). https://doi.org/10.30734/j-abdipamas.v4i2.1234
Polaris Market Research. (2022). Private Tutoring Market Size Global Report, 2022 – 2030. https://www.polarismarketresearch.com/industry-analysis/private-tutoring-market
Rahman, S. A. (2021). Analisis Strategi Pemasaran Pada Lembaga Kursus dan Bimbingan Belajar Education Zone. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 2(2). https://doi.org/10.47065/ekuitas.v2i2.634
Rizal, M., & Paujiah, S. (2019). Strategi Pemasaran pada Lembaga Bimbingan Belajar Go Smart Banjarbaru. Jurnal Ilmiah Ekonomi Bisnis, 4(1). https://doi.org/10.35972/jieb.v4i1.191
Sadri, S., & Mardiana, M. (2022). Peran Rumah Bimbingan Belajar dalam Membimbing Belajar Siswa Jenjang SD/MI Saat Sekolah Daring. Jurnal Basicedu, 6(2). https://doi.org/10.31004/basicedu.v6i2.2368
Sari, E. N., & Aji, G. G. (2023). Strategi Komunikasi Pemasaran Batik Lochatara Sebagai Produk Lokal Kediri dalam Upaya Meningkatkan Penjualan. Commercium, 7(1).
Setyaningsih, F. (2021). Analisis Strategi Bauran Pemasaran terhadap Peningkatan Pelanggan pada Lembaga Rafi Bimbel Tangerang. JMB : Jurnal Manajemen dan Bisnis, 10(1). https://doi.org/10.31000/jmb.v10i1.4233
Shet, S. V., Poddar, T., Wamba Samuel, F., & Dwivedi, Y. K. (2021). Examining the determinants of successful adoption of data analytics in human resource management – A framework for implications. Journal of Business Research, 131. https://doi.org/10.1016/j.jbusres.2021.03.054
Soelaiman, L., & Liusca, C. (2022). Penyusunan Rencana Bisnis sebagai Langkah Pengembangan Usaha Coffee Shop. Madani : Jurnal Pengabdian Kepada Masyarakat, 8(2). https://doi.org/10.53834/mdn.v8i2.4883
Solihin, R., & Yuneline, M. H. (2023). Pembuatan Rencana Bisnis untuk Meningkatkan Daya Saing UMKM Pertanian yang Terdampak Pandemi. JMM (Jurnal Masyarakat Mandiri), 7(1). https://doi.org/10.31764/jmm.v7i1.11801
Sulastri, S., Adam, M., Saftiana, Y., Nailis, W., & Putri, Y. H. (2022). Pelatihan dan Pendampingan Penyusunan Rencana Bisnis Model Kanvas bagi Usaha Mikro Kecil dan Menengah. JMM (Jurnal Masyarakat Mandiri), 6(1). https://doi.org/10.31764/jmm.v6i1.6120
Tiyas, F. (2021). Analisis Strategi Marketing Mix Untuk Meningkatkan Volume Penjualan Pada Nissan Datsun Cabang Magelang. Jurnal Bisnisman : Riset Bisnis dan Manajemen, 3(1). https://doi.org/10.52005/bisnisman.v3i1.39
Toha, M., & Supriyanto. (2023). Factors Influencing The Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1).
Ulandari, O. (2023). Efektivitas marketing mix 4P terhadap penjualan BUMDes “Sumber Rejeki” Desa Samir Kecamatan Ngunut Kabupaten Tulungagung. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA). https://doi.org/10.37631/ebisma.v4i1.931
Wahidmurni, W., Nur, M. A., & ... (2020). An Entrepreneurship module based on successful entrepreneur character to promote students’ entrepreneurial attitudes. International …, 13(5).
Widyastuti, A. S., & Sutrisno, S. (2020). Pengaruh Kompetensi Tutor, Harga dan Prestasi Belajar Siswa terhadap Loyalitas Pelanggan Lembaga Bimbingan Belajar dengan Kepuasan sebagai Variabel Intervening. Jurnal Bina Manajemen, 8(2). https://doi.org/10.52859/jbm.v8i2.88
Wuryani, K. S., & Palupiningtyas, D. (2024). Analisis Faktor-Faktor Yang Mempengaruhi Food Cost di Patra Cirebon Hotel & Convention. Jurnal Manajemen STIE Muhammadiyah Palopo, 10(1), 83–92. https://doi.org/10.35906/jurman.v10i1.1928
Yudha, B. P. (2021). Rencana Bisnis Pengembangan Usaha Katering “Paon Jahe Sereh Catering.” Jurnal Manajemen Bisnis dan Kewirausahaan, 5(2). https://doi.org/10.24912/jmbk.v5i2.11232
Copyright (c) 2025 Airlangga Journal of Innovation Management
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- The journal allows authors to hold copyright without restrictions and retain publication rights without restrictions. The author retains the copyright and grants the first publication rights to the journal, with his work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA). This license allows others to share the work with acknowledgment of authorship and initial publication in this journal, provided that the work is not used for commercial purposes and that any derivative works must use the same license.
- Authors may enter into additional contractual agreements for non-exclusive distribution of the journal publication version (e.g., uploading it to an institutional repository or publishing it in book form), while still including acknowledgment of the initial publication in this journal.
- Authors are allowed and encouraged to upload their work online (e.g., in an institutional repository or personal website) before and during the submission process. This can support productive scientific exchanges as well as increase citations to published works.
AJIM by UNAIR is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
