Vol. 3 No. 1 (2020): Journal of Halal Product and Research (JHPR)

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Vol. 3 No. 1 (2020): Journal of Halal Product and Research (JHPR)

The value chain is one of the important series that must be done by companies to improve the competitiveness of products/services, not only competitive as export products but also a complementary or substitute for quality imported products. The concept of value chains was popularized by Michael Porter (1985) in his work titled Competitive Advantage: Creating and Sustaining Superior Performance. In general, there are 5 main activities and 4 supporting activities that must be carried out by the company. The main activities are inbound logistics, operations, outbound logistics, marketing and sales, and service. The supporting activities include firm infrastructure, human resource management, technology, and procurement. 

Articles published in this volume will provide an overview of the parts of the halal value chain that companies must pay attention to. Such as operations, marketing, technology, and procurement. Although it does not provide a complete and comprehensive picture, the results of the study in this journal are expected to provide insights for the continuous improvement process of the parts of the value chain that are currently not optimal. In the end, competitiveness can be realized in halal products, as well as other potentials such as the establishment of business linkage or the realization of the halal business ecosystem. The articles in this journal cover product development studies and behavioral studies.

Published: 2020-05-31

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