Utization of Instagram as a Library’s Digital Marketing
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Background of the study: Instagram is one of the most popular social media today, so Instagram is very effective as a media for library promotion. Through Instagram, users who like social media can view photos of library collections or view library images. Through Instagram, librarians can easily disseminate information, offer library services, promote libraries or communicate directly with users.
Purpose: The purpose of this study will be to analyze how the use and influence of Instagram as a digital marketing library facility
Method: This research uses qualitative method. Informants from this study were UGM S-1 students and UIN Sunan Kalijaga who are still actively studying and have an Instagram account.
Findings: The results of this study are that there are still many students who do not know of the existence of a library Instagram account either at UGM or UIN Sunan Kalijaga. Students who know and follow Instagram library accounts do not always access information from their Instagram account. They prefer to come directly to the library or visit the official library website if you want to find out information about the library. This is because the content on the library's Instagram account is unattractive and does not match what is needed by students.
Conclusion: Students visit the library not because they see it from the library's Instagram account, because the content uploaded from the two Instagram accounts is dominated by photos of activities held in the library not about collections or facilities in the library.
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Copyright (c) 2021 Deby Claudia Masyithah
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