Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta
Downloads
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
Aditya, M., Sundari, S., & Pakpahan, M. (2024). Pengaruh Key Performance Index Terhadap Motivasi dan Kinerja Karyawan. MASMAN : Master Manajemen, 2(1), 147–155. https://doi.org/10.59603/masman.v2i1.317
Bakrie, R. R., Atikah Suri, S., Nabila, Sahara, A., H Pratama, V., & Firmansyah. (2024). Pengaruh Kreativitas UMKM Serta Kontribusinya Di Era Digitalisasi Terhadap Perekonomian Indonesia. Jurnal Ekonomi Dan Bisnis, 16(2), 82–88. https://doi.org/10.55049/jeb.v16i2.308
Bank Indonesia dan LPPI. (2015). Profil Bisnis Usaha Mikro, Kecil Dan Menengah (UMKM). Bank Indonesia.
Benraouane, S., & Harrington, H. (2021). Using the ISO 56002 Innovation Management System. https://doi.org/10.4324/9780367701420
BINUS Center. (2024). Mengelola Anggaran Teknologi - BINUS Center Corporate Training IT. BINUS Center.
Cerezo-Narváez, A., García-Jurado, D., González-Cruz, M. C., Pastor-Fernández, A., Otero-Mateo, M., & Ballesteros-Pérez, P. (2019). Standardizing innovation management: An opportunity for SMEs in the aerospace industry. In Processes (Vol. 7, Issue 5). https://doi.org/10.3390/pr7050282
Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, Vol. 35, No. 1, Special Issue: Technology, Organizations, and Innovation, 35(1), 128–152.
Darwanto. (2013). Peningkatan Daya Saing UMKM Berbasis Inovasi dan Kreativitas (Strategi Penguatan Property Right Terhadap Inovasi dan Kreativitas). Jurnal Bisnis Dan Ekonomi, 20(2), 142–149.
Fauzi, Q., Ulfah, U., & Wijayanti, I. (2024). Ethical challenges in transportation: A study on the implementation of Islamic business values. Al-Uqud: Journal of Islamic Economics, 8(2).
Febriyanti, A. R., Ratnasari, R. T., & Wardhana, A. K. (2022). The Effect of Economic Growth, Agricultural Land, and Trade Openness Moderated By Population Density on Deforestation in OIC Countries. Quantitative Economics and Management Studies, 3(2).
Freeman, R. E., Dmytriyev, S. D., & Phillips, R. A. (2021). Stakeholder Theory and the Resource-Based View of the Firm. Journal of Management, 47(7), 1757–1770. https://doi.org/10.1177/0149206321993576
Ghifara, A. S., Iman, A. N., Wardhana, A. K., Rusgianto, S., & Ratnasari, R. T. (2022). The Effect of Economic Growth, Government Spending, and Human Development Index toward Inequality of Income Distribution in the Metropolitan Cities in Indonesia. Daengku: Journal of Humanities and Social Sciences Innovation, 2(4), 529–536.
Gmelin, H., & Seuring, S. (2014). Determinants of a sustainable new product development. Journal of Cleaner Production, 69, 1–9. https://doi.org/10.1016/j.jclepro.2014.01.053
Griffin, A., & Hauser, J. R. (2015). The Voice of the Customer. 12(1), 1–18.
Hidayawanti, R., Amany, N. A., & Latief, Y. (2024). Integrating ISO 56002:2019 Organizational Context Evaluation with Lean Six Sigma for Cultivating an Innovation Culture in Precast Concrete Companies in Indonesia. E3S Web of Conferences, 517, 1–6. https://doi.org/10.1051/e3sconf/202451705026
Iman, A. N., Wardhana, A. K., Rusgianto, S., & Ratnasari, R. T. (2022). Venture vs Investment, Which Type of Financing was more Demanded by Agriculture, Forestry, and Aquaculture Sector? Daengku: Journal of Humanities and Social Sciences Innovation, 2(5), 587–595.
International Organization for Standarization. (2019). ISO 56002:2019: Innovation Management — Innovation Management System — Guidance. In International Organization for Standar.
Juliansyah, A. F., Putri, A. E., Suryadana, M. L., Endyana, C., & Wardhana, A. K. (2021). Global Muslim Response to Bandung Halal Tourism Branding. International Journal of Applied Sciences in Tourism and Events, 5(2), 197–206. https://doi.org/https://doi.org/https://doi.org/10.31940/ijaste.v5i2.197-206
Kant, I. (2024). The Critique of Pure Reason: Kritik atas Akal Budi Murni (S. Abdullah (ed.)). Indoliterasi.
Kaswan. (2019). Kepemimpinan: Dampak dan Warisannya. Alfabeta.
Khan, P. A., Johl, S. K., & Johl, S. K. (2021). Does adoption of ISO 56002-2019 and green innovation reporting enhance the firm sustainable development goal performance? An emerging paradigm. Business Strategy and the Environment, 30(7), 2922–2936. https://doi.org/10.1002/bse.2779
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (M. O. Opresnik (ed.); 7th ed.). Pearson.
Limanseto, H. (2024). Menko Airlangga: Pemerintah Dukung Bentuk Kolaborasi Baru agar UMKM Indonesia Jadi Bagian Rantai Pasok Industri Global. Kementerian Koordinator Bidang Perekonomian.
Loestefani, V., Poan, R., Suwitorahardjo, B., & Wardhana, A. K. (2022). Service Quality and Product Quality as An Influence on Customer Loyalty at Naturalis Koffie. FIRM Journal of Management Studies, 7(2), 211–236.
Maulana, B. R. R., Akbar, R. R., & Muttaqin, R. (2025). Strategi Pengembangan Bisnis Pada UMKM Daging Segar Kios PD Rai Raka di Pasar Caringin Abstrak. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(1), 429–436. https://doi.org/https://doi.org/10.35870/jemsi.v11i1.3678
Meltareza, R., Jaya, R. C., & Ramdan, A. T. M. (2024). Pendampingan e-commerce untuk UMKM Cililin: Upaya peningkatan penjualan dan keberlanjutan. Abdimas Siliwangi, 7(1), 75–89. https://doi.org/10.22460/as.v7i1.21622
Mendo, A. Y., Singh, S. K., Yantu, I., Hinelo, R., Bokingo, A. H., Dungga, E. F., Juanna, A., Wardhana, A. K., Niroula, B., & Win, T. (2023). Entrepreneurial leadership and global management of COVID-19: A bibliometric study. F1000Research, 12(31), 31.
Metris, D., Rasyiddin, A., Siahaan, F. S., Aulia, K. R., & Faatihah, A. R. (2025). Inovasi, Teknologi dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Universitas Tangerang Raya Abstract Bisman ( Bisnis dan Manajemen ): The Journal of Business and Management PENDAHULUAN UMKM ( Usaha Mikro , Kecil , dan Menengah. Bisman (Bisnis Dan Manajemen): The Journal of Business and Management, 8(1), 90–102. https://doi.org/10.36815/bisman.v8i1.3570
Mulyana, A., & Muttaqin, R. (2024). Formulasi Perancangan Strategi Pengembangan Usaha UMKM Masakan Khas Sunda Warung Nasi Teh Imas Dengan Analisis SWOT Dan Business Model Canvas. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(6), 3219–3227. https://doi.org/10.35870/jemsi.v10i6.3325
Nurfidah, Harida, & Purnamawati. (2022). Peranan ISO 56002 dalam Peningkatan Inovasi Organisasi. Jurnal Inovasi Hasil Penelitian Dan Pengembangan, 2(1), 7–13.
Özkan, Ö. (2024). Effect of ISO 56002 Innovation Management System Fundamental Principles on Corporate Performance Components: Research Within the Scope of R&D Employees. Beykoz Akademi Dergisi, 12(1), 273–294. https://doi.org/10.14514/beykozad.1436293
Pratiwi, A. C., Wardhana, A. K., & Rusgianto, S. (2022). Application of Vector Error Correction Model on Macroeconomic Variables toward Changes in the Composite Stock Price Index. Daengku: Journal of Humanities and Social Sciences Innovation, 2(2), 219–229.
Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil, dan Menengah, 1 (2008).
Peraturan Presiden Republik Indonesia Nomor 139 Tahun 2024 Tentang Penataan Tugas dan Fungsi Kementerian Negara Kabinaet Merah Putih Periode Tahun 2024-2029, (2024).
QMS Certification. (2018). ISO SWOT Analysis. QMS Certification.
Qosim, N., Ratnasari, R. T., Wardhana, A. K., Fauziana, H., & Barkah, T. T. (2023). Eight Years of Research Related to the Green Sukuk in the Global Stock Exchange Market to Support the
Implementation of SDG: A Bibliometric Review. Journal of Islamic Economic and Business Research, 3(2), 161–180.
Rahman, I., Ratnasari, R. T., & Wardhana, A. K. (2022). Effect of Certificate of Bank Indonesia Sharia and Indonesian Bank Seven Days Repository Rate to Inflation Ratio in Indonesia During Covid-19 Pandemic. Economic Education and Entrepreneurship Journal, 5(1), 157–174.
Rahmi, B. S. (2024). Bank Mandiri Raih ISO 56002 Kitemark. TEMPO.
Recky, Surjaatmadja, S., Mazaruddin, Ismail, G. D., Sudaryo, Y., & Muttaqin, R. (2024). Melangkah Bersama Masyarakat: Pemberdayaan Lokal Warga Cibaduyut Melalui Inovasi Sosial dan Ekonomi. LEADER (Jurnal Pengabdian Kepada Masyarakat), 2(2), 51–60.
Rexy. (2023). Mendukung Inovasi dengan ISO 56002: Penerapan Standar Manajemen Inovasi. ISO Center Indonesia.
Ryandono, M. N. H., Kusuma, A., Maryani, A., & Wijayanti, I. (2022). Factors influence online donation during COVID-19 pandemic. Al-Uqud: Journal of Islamic Economics, 6(1), 66–83.
Ryandono, M. N. H., Mawardi, I., Rani, L. N., Widiastuti, T., Ratnasari, R. T., & Wardhana, A. K. (2022). Trends of research topics related to Halal meat as a commodity between Scopus and Web of Science: A systematic review. F1000Research, 11(1562), 1562.
Sasono, E., & Yuliana, R. (2014). Manajemen Inovasi Pada Usaha Kecil Menengah. Jurnal STIE Semarang, 6(3), 74–90.
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation and Knowledge, 5(4), 260–265. https://doi.org/10.1016/j.jik.2019.11.002
Sawang, S. (2011). Key performance indicators for innovation implementation: Perception vs. actual usage. Asia Pacific Management Review, 16(1), 23–29.
Siagian, O. I. (2025). Kesepakatan Kemitraan UMKM dan Usaha Besar di Era Prabowo Tembus Rp 3,9 Triliun. TEMPO.
Silva, S. B. da. (2021). Improving the firm innovation capacity through the adoption of standardized innovation management systems: a comparative analysis of the ISO 56002:2019 with the literature on firm innovation capacity. International Journal of Innovation, 9(2), 389–413. https://doi.org/10.5585/iji.v9i2.19273
Singh, D. S. M., & Hanafi, N. B. (2020). Innovation Capacity and Performance of Malaysian SMES. International Journal of Academic Research in Business and Social Sciences, 10(2), 665–679. https://doi.org/10.6007/ijarbss/v10-i2/6956
Suhendi, Pasaribu, R. N. L., Wehdwati, W., Aryandika, A. A., Kurniadita, Y. A., Wijaya, F., Ramadhana, A., Saputro, A. H., Sulistyo, A., Metris, D., Aslami, N., Geovani, A., & Muttaqim, R. (2024). Manajemen UMKM. PT Penamuda Media.
Suprapti, W. (2015). Bahan Ajar Diklat Kepemimpinan Tingkat III: Agenda Inovasi Budaya Kerja dalam Efektivitas Kepemimpinan. Lembaga Administrasi Negara Republik Indonesia.
Suprayogi, N., Fianto, B. A., Febriyanti, A. R., Sukmaningrum, P. S., Filianti, D., & Wijayanti, I. (2025). PEMBERDAYAAN MASYARAKAT PESISIR DI DESA KWANYAR BARAT, BANGKALAN, MADURA: PERSPEKTIF KEBERLANJUTAN LINGKUNGAN, KESEHATAN, DAN EKONOMI DIGITAL. Jurnal Terapan Abdimas, 10(1), 1–10.
Syamsudin, T., & Yahya, W. (2025). Penghapusan Utang UMKM, Legislator Izzuddin Al-Qassam Ingatkan Asas Keadilan. Radio Republik Indonesia.
Tajvidi, M., & Karami, A. (2016). Product Development Strategy: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs. Springer.
https://doi.org/10.1057/9781137501394
Tidd, J., & Bessant, J. (2021). Managing Innovation: Integrating Technologcal, Market and Organizational Change (7th ed.). Wiley.
Trott, P. (2017). Innovation Management and New Product Development (6th ed.). Pearson Education Limited.
Ulrich, K. T., Eppinger, S. D., & Yang, M. C. (2020). Product Design and Development (3rd ed.). McGraw-Hill.
V., N. (2023). ISO 9001 Organization Chart Template. ISO DOCS.
Valladares, P. S. D. de A., Vasconcellos, M. A. de, & Serio, L. C. Di. (2014). Capacidade de Inovação: Revisão Sistemática da Literatura. Revista de Administração Contemporânea, 18(5), 598–626. https://doi.org/10.1590/1982-7849rac20141210
Wardhana, A. K. (2020). Should be halal? is there any correlation between halal and vaccine? bibliography study in SCOPUS indexed academic paper. Journal of Halal Product and Research (JHPR), 3(2), 80–87. https://doi.org/https://doi.org/10.20473/jhpr.vol.3-issue.2.80-87
Wardhana, A. K. (2023). Applying Islamic Leadership In Working Environment: A Bibliometric Study. Journal Human Resources 24/7: Business Management, 1(1), 25–32.
Wardhana, A. K., & Ratnasari, R. T. (2022). Impact of Agricultural Land and the Output of Agricultural Products Moderated with Internet Users toward the Total export of Agricultural Product in Three Islamic South East Asian Countries. Iqtishodia: Jurnal Ekonomi Syariah, 7(2), 11–20.
Wardhana, A. kusuma, Ratnasari, R. tri, & Fauziana, H. (2023). Islamic Investment in Indonesia Before and During Pandemic of Covid-19: a Bibliometric Study. Berkala Akuntansi Dan Keuangan Indonesia, 8(1), 22–37. https://doi.org/10.20473/baki.v8i1.33557
Wijayanti, I., Herianingrum, S., & Ryandono, M. N. H. (2020). Islamic Crowdfunding Mechanism to Answer Renewable Energy Investment Challenge in Indonesia. Test Engineering and Management, 83, 3596–3605.
Yudha, A. T. R. C., Huda, N., Maksum, M., Sherawali, S., & Wijayanti, I. (2024). The Moderating Effect of Religiosity on Fashion Uniqueness and Consciousness in Halal Fashion Purchase. Indonesian Journal of Halal Research, 6(2), 71–84.
Yusnita, M., & Wahyudin, N. (2019). Strategi Peningkatan Keunggulan Kompetitif UMKM Melalui Kapasitas Inovasi Dengan Perspektif Gender. ECONBANK: Journal of Economics and Banking, 1(2), 174–183. https://doi.org/10.35829/econbank.v1i2.44
Zaki, I., Herianingrum, S., Hapsari, M. I., Bayuny, A. F. R., & Wijayanti, I. (2024a). Diversifikasi Pengolahan Frozen Nugget, Pengemasan dan Pemasaran Google Bisnis. JILPI: Jurnal Ilmiah Pengabdian Dan Inovasi, 2(3), 1–10.
Zaki, I., Herianingrum, S., Hapsari, M. I., Bayuny, A. F. R., & Wijayanti, I. (2024b). Diversifikasi Pengolahan Tanaman Obat Tradisional, Pengemasan dan pemasaran Online Di Desa Sugihwaras Kecamatan Prambon Kabupaten Nganjuk. Janaloka, 3(1), 1–8.
Zakik, Z., Kamil, A., Prasetyo, A. S., Ryandono, M. N. H., & Wijayanti, I. (2022). Economic development on Madura Island through halal tourism: A business feasibility study. Al-Uqud: Journal of Islamic Economics, 6(2), 289–303.
Copyright (c) 2025 Airlangga Journal of Innovation Management

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- The journal allows authors to hold copyright without restrictions and retain publication rights without restrictions. The author retains the copyright and grants the first publication rights to the journal, with his work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA). This license allows others to share the work with acknowledgment of authorship and initial publication in this journal, provided that the work is not used for commercial purposes and that any derivative works must use the same license.
- Authors may enter into additional contractual agreements for non-exclusive distribution of the journal publication version (e.g., uploading it to an institutional repository or publishing it in book form), while still including acknowledgment of the initial publication in this journal.
- Authors are allowed and encouraged to upload their work online (e.g., in an institutional repository or personal website) before and during the submission process. This can support productive scientific exchanges as well as increase citations to published works.

AJIM by UNAIR is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.