Does Social Media Marketing Influences Consumer Purchase Decisions at Marketplace?
Unduhan
Tujuan penelitian ini untuk mengeksplorasi pengaruh social media marketing terhadap keputusan pembelian pada marketplace Shopee. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data diperoleh dengan cara penyebaran kuesioner secara online melalui link googleform kepada 100 responden. Pengujian dalam penelitian ini menggunakan uji hipotesis menggunakan uji t dan uji f. Hasil penelitian ini menunjukkan bahwa variabel social media marketing tidak berpengaruh significan terhadap keputusan pembelian konsumen pada marketplace Shopee.
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