ANALISIS PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP MINAT MENGGUNAKAN MOBILE PAYMENT (Studi pada Pengguna Aplikasi Pembayaran OVO)
Unduhan
Penerimaan teknologi baru telah menjadi salah satu bidang terpenting dalam bidang teknologi informasi Dampak rendahnya minat konsumen untuk melakukan sistem pembayaran non tunai (online) menjadi masalah penting karena berhubungan dengan proses keputusan seseorang untuk menggunakan sistem pembayaran non tunai. Saat ini konsumen belum menggunakan secara optimal layanan yang ditawarkan oleh mobile payment. Upaya untuk memprediksi minat seseorang atau perilaku konsumen dalam penerimaan teknologi diantaranya dilihat dari perceived usefullness dan perceived ease of use.
Tujuan penelitian ini dilakukan untuk mengetahui gambaran behavioral intention, Perceived of Usefulness, perceived ease of use. menggunakan teknologi aplikasi mobile payment OVO oleh para konsumen. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik purposive sampling dengan jumlah sampel 150 responden. Teknik analisis data yang digunakan adalah path analysis dengan alat bantu software komputer SPSS 18.0.
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