PERANCANGAN STARTUP PLATFORM MANAJEMEN PELAPORAN SEKOLAH KEPADA ORANG TUA/WALI SISWA DENGAN PENDEKATAN DESIGN THINKING
Unduhan
Penelitian ini bertujuan merancang startup platform manajemen pelaporan sekolah kepada orang tua/wali murid. Potensi besar pasar bisnis pendidikan di Indonesia mendorong munculnya ide perancangan startup ini. Menggunakan pendekatan design thinking, penelitian ini tidak hanya merancang solusi digital, tetapi juga merinci aspek bisnisnya. Ada lima tahapan dalam design thinking, yaitu empathize, define, ideate, prototype, dan test. Tahap empathize melibatkan teknik observasi dan wawancara untuk memahami perspektif pengguna. Selanjutnya pada tahap define, inti permasalahan pengguna dirumuskan melalui teknik Point of View dan dianalisis menggunakan SWOT serta analisis kompetitor untuk merumuskan solusi dan memanfaatkan peluang. Pada tahap ideate, ide-ide dikumpulkan melalui brainstorming, teknik prioritize, dan penyusunan Business Model Canvas. Kemudian pada tahap prototype dilakukan perancangan UI/UX dan model bisnis. Terakhir, uji coba platform dilakukan pada sebuah sekolah guna menguji kesesuaian dengan kebutuhan pengguna dan mendapatkan umpan balik. Temuan menunjukkan bahwa fitur utama yang paling diharapkan adalah pelaporan presensi, pembayaran, dan pengelolaan pengumuman. Selain itu, agar diterima oleh pengguna, suatu startup platform manajemen pelaporan sekolah diharapkan memiliki beberapa kriteria, yaitu sederhana dan mudah digunakan, murah, otomatis, real-time, dan muncul notifikasi. Hasil uji coba menunjukkan bahwa pendekatan design thinking dengan seluruh tahapannya dalam merancang suatu startup platform manajemen pelaporan sekolah terbukti telah mendapat penerimaan positif oleh pengguna, baik dari sisi solusi teknologi maupun model bisnisnya.
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