Pengaruh Gaya Hidup, Kepercayaan Konsumen, Dan Nilai Yang Dirasakan Terhadap Minat Beli Thrift Shop di Sidoarjo
Unduhan
Tujuan penelitian untuk mengetahui pengaruh lifestyle, consumer trust, serta perceived value terhadap minat beli konsumen pada produk thrift shop di Sidoarjo .penelitian ini menggunakan pendekatan kuantitatif dengan populasinya adalah Generasi Z dan yang sudah pernah melakukan pembelian produk thrift shop di Sidoarjo . Teknik sampling penelitian ini di lakukan dengan metode non probability sampling dengan Teknik purposive sampling dengan jumlah responden sebanyak 102 orang. Teknik pengumpulan Sumber data yang digunakan penelitian ini adalah data primer dengan menggunakan kuesioner online melalui media google formulir yang di edarkan secara online melalui media sosial. Kemudian data primer yang telah di peroleh di analisis menggunakan alat SPSS (Statistical Product and Service Solution) versi 26. Berdasarkan hasil penelitian ini membuktikan bahwa Lifestyle berpengaruh terhadap minat beli, consumer trust berpengaruh terhadap minat beli dan perceived value berpengaruh terhadap minat beli Thrift Shop di Sidoarjo
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