THE SELECTION OF ZAKAT FUNDRAISING ACTIVITIES OF ZAKAT MANAGEMENT ORGANIZATIONS IN EAST JAVA USING ANALYTIC NETWORK PROCESS

There are various methods in which zakat management organizations carry out fundraising activities. The most common methods are direct and indirect fundraising. This study aims to select the most dominant fundraising activities for zakat management organizations in East Java. This study uses a qualitative approach with the Analytic Network Process method. This study uses the BOCR model (Benefit, Opportunity, Cost, Risk). The results of this study found that the most dominant alternative in East Java is Direct Fundraising, with a priority value of 37.90% (W = significant). Then, the second alternative is digital fundraising (25.11%, W = significant) and the third alternative is indirect fundraising (17.12%, W = significant).

Keywords: Fundraising Activities, Zakat Management Organizations, Analytic Network Process

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