THE SELECTION OF ZAKAT FUNDRAISING ACTIVITIES OF ZAKAT MANAGEMENT ORGANIZATIONS IN EAST JAVA USING ANALYTIC NETWORK PROCESS

https://doi.org/10.20473/vol7iss20203pp460-471

Authors

  • Noven Lukito Hadi Saputro
    sepirothn5@gmail.com
    Departemen Ekonomi Syariah - Fakultas Ekonomi dan Bisnis - Universitas Airlangga
  • Raditya Sukmana Departemen Ekonomi Syariah - Fakultas Ekonomi dan Bisnis - Universitas Airlangga
Vol. 7 No. 3 (2020): Maret-2020
Articles
June 25, 2020

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There are various methods in which zakat management organizations carry out fundraising activities. The most common methods are direct and indirect fundraising. This study aims to select the most dominant fundraising activities for zakat management organizations in East Java. This study uses a qualitative approach with the Analytic Network Process method. This study uses the BOCR model (Benefit, Opportunity, Cost, Risk). The results of this study found that the most dominant alternative in East Java is Direct Fundraising, with a priority value of 37.90% (W = significant). Then, the second alternative is digital fundraising (25.11%, W = significant) and the third alternative is indirect fundraising (17.12%, W = significant).

Keywords: Fundraising Activities, Zakat Management Organizations, Analytic Network Process




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