THE IMPLEMENTATION ANALYSIS OF THE CONCEPT OF ISLAMIC FAIRNESS IN THE BUSINESS FROM THE PERSPECTIVE OF TRADERS AT AZ-ZAITUN I SHARIA MARKET SURABAYA

The aim of this research was to describe the implementation of the concept of Islamicfairness in business by traders of the Az-Zaitun I Surabaya Sharia Market. This research uses qualitative approach with descriptive case study strategy. The primary data obtained using purposive sampling through interviews. Participatory observation also conducted to the traders. Secondary data is obtained from textbooks, scientific journals, and online articles that are relevant to this research. Then, triangulation conducted and analyzed to get the conclusion. The result of this study shows that the traders of the Az-Zaitun I Surabaya Sharia Market apply all of fair concept according to the three meanings of fairness, namely equal, proportional, and divine orientation. The conclusion is even though it doesn't have a market supervisor, The Az-Zaitun I Surabaya Sharia Market has applied the three meanings of Islamic fairness, namely equal, proportional, and divine orientation.

Keywords: Islamic Fairness, Equal, Proportional, and Divine Orientation.

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