MENINGKATKAN INTENSI MENYUSUI DENGAN VIDEO ASI EKSKLUSIF

Breastfeeding is the optimal way of providing the best nutrition for development of infants' health. Breastfeeding
should begin immediately after baby birth until 2 years and exclusively for 6 month. Exclusive breastfeeding in Surabaya
have not been on national target 80% exclusive breastfeeding success, so it needs to be improved. This study was aimed
to analyze exclusive breastfeeding video effect to the increase in mother's intention to breastfeed in Puskesmas
Mulyorejo. This study used quasy experimental design and population was pregnant mothers in Puskesmas Mulyorejo.
The sampling used purposive sampling technique, based on third trimester pregnant mother, used 20 mothers consist of
10 woman as experiment group and 10 woman as control group. Data collected by Infant Feeding Intension (IFI) Scale
and analyzed by Wilcoxon signed rank test and Mann Whitney U test with significant value α ≤ 0,05. The result
statistically showed there was effect of exclusive breastfeeding video to mother's intention to breastfeed in
Puskesmas Mulyorejo (p= 0,007), and there was different between experiment group and control group after being given
exclusive breastfeeding video (p= 0,012). In conclusion, exclusive breastfeeding video that contains information about
exclusive breastfeeding, lactation management, and social support was significantly effective to improve the
mother's intention to breastfeed. Future research can examine the influence of the major determining factors in
detail and behavioral intentions mother to exclusive breastfeed after giving birth