A Descriptive Content Analysis of Anti-Smoking Messages among Indonesians on Instagram
Downloads
Background: Many people turn to social media platforms to obtain information including information related to health. Understanding how the anti-smoking messages have been done is important to develop more structured and efficient Anti-smoking campaigns. Aims: This study aims to characterize current anti-smoking messages on Instagram in 2023 among Indonesians by employing descriptive content analysis. Methods: In March 2024, anti-smoking messages were searched on Instagram using several anti-smoking relevant hashtags such as #bahayamerokok #berhentimerokok and selected top posts for each hashtag. After eliminating duplicates, 210 Instagram posts were coded for the type of creator (individuals, company, education institution, community), message appeal (threat/fear, humor, social), and message form (picture, videos). Results: The main creator and message appeal were organizations/companies (48.1%), and threat/fear (60%) respectively. The main months of the posts being uploaded were during May or June, especially to celebrate World No Tobacco Day. The main form of the postings was in pictures (92.4%) compared to videos (7.6%). The number of likes was positively associated with the number of followers on the accounts (r=0.452, P<0.05) and the number of hashtags being used (r=0.256, P<0.05). Conclusion: Indonesian anti-smoking campaigns on social media should involve an Instagram account that has large followers to receive higher audience engagement. Routine anti-smoking messages throughout the year will ensure that the audience receives continuous education and information about the dangers of cigarette use.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
In order to be accepted and published by Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education, Author(s) who submit an article should complete all the review process. The copyright of received articles assigned to the Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education,and Department of Health Promotion and Behavior Science, Universitas Airlangga as publishers of the journal. The intended copyright includes the rights to publish articles in various forms (including reprints).
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education's website. Authors are allowed to use their works for any purposes deemed necessary without written permission from Jurnal Promkes: The Indonesian Journal of Health Promotion and Health EducationS and/or Department of Health Promotion and Behavior Science, Universitas Airlangga with an acknowledgement of initial publication in this journal.
The Editorial Team of Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education and Department of Health Promotion and Behavior Sciences strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the article.
Users of this website will be licensed to use materials from this website following the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. No fees charged. Please use the materials accordingly.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Attribution ” You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
NonCommercial ” You may not use the material for commercial purposes.
ShareAlike ” If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.