Mediatization of Library on Instagram as a Promotional Medium
Downloads
Background of the study: In addition to being a medium of communication, social media is also used for promotion media for institutions that can cause dramatization processes. Mediatization at the Library aims to understand the role of social media such as Instagram as a promotional activity in the Library of Dispusip Kota Sungai Penuh.
Purpose: The purpose of this study is to explain the mediatization of libraries through Instagram social media. Libraries use social media as a promotional medium to reach users during the pandemic.
Method: This research is a study using a qualitative approach. The collection technique is carried out by observing directly the Instagram account owned by each library of Dispusip Kota Sungai Penuh.
Findings: Dispusip Kota Sungai Penuh uses Instagram library to promote library collections, promote library activities and services, upload photos or photos of library activities, develop distribution services, especially book lending, activities within the library, etc. Instagram is a new method for the Library of Dispusip Kota Sungai Penuh Library in order to attract visitors or public leaders, especially the millennial generation. The change in the form of promotional media toward digital media can be in the form of information in visual and audiovisual form.
Conclusion: The existence of Instagram affects the pattern of promotional behavior of the Dispusip Kota Sungai Penuh Library because it has been mediated by technology.
Downloads
Badollahi, M. (2007). Promosi Jasa Perpustakaan. Jakarta: Universitas Terbuka.
Fitri, H. (2019). Penggunaan cloud computing sebagai knowledge sharing pustakawan. Shaut Al-Maktaba: Jurnal Perpustakaan, Arsip dan Dokumentasi. 11, (2). Diakses dari https://rjfahuinib.org/ejournal/index.php/shaut.
Fitri, H. (2021). Promosi Perpustakaan Dispusip Kota Sungai Penuh melalui media sosial di era pandemi. Media Informasi.
Hjarvard, S. (2008). The Mediatization of Society A Theory of The Media as Agents of Social and Cultural Change. Nordicom REVIEW, 29(2), 105–134.
Instagram. (2019a). https://help.instagram.com/581066165581870.
Instagram. (2019b). https://www.instagram.com/about/us/.
Nasrullah, R. (2016). Media sosial (Perspektif komunikasi, budaya dan sosioteknologi. Bandung: Rekatama Media.
Schulz, W. (2004). Reconstructing Mediatization as an Analytical Concept. European Journal of Communication, 19(1), 87–101.
Sungadi. (2019). Promosi Perpustakaan Dan Pemasaran Layanan Perpustakaan : Perpustakaan Universitas Islam Indonesia, 2(2), 135–150.
Yenianti, I. (2019). Promosi Perpustakaan Melalui Media Sosial Di Perpustakaan IAIN Salatiga. Pustabiblia: Journal of Library and Information Science, 3(2), 223–237. https://doi.org/10.18326/pustabiblia.v3i2.223-237
Copyright (c) 2023 Fitri Handayani, Rhea Rowena U. Apolinario
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Record and Library Journal by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. The journal allows the author to hold the copyright of the article without restrictions.
2. The journal allows the author(s) to retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution Share-Alike (CC BY-SA).
4. The Creative Commons Attribution Share-Alike (CC BY-SA) license allows re-distribution and re-use of a licensed work on the conditions that the creator is appropriately credited and that any derivative work is made available under "the same, similar or a compatible license”. Other than the conditions mentioned above, the editorial board is not responsible for copyright violation.