The Effect of Image Branding of Ambassadors for Reading Libraries on Visiting Interests of Users at University Library
Unduhan
Background of the study: The library reading ambassador is one form of promotion used by UPT. Bengkulu University Library to increase the interest of its users to visit. Reading ambassadors are required to have an image branding component in order to influence the interest of visiting users at UPT. Bengkulu University Library. This is the basis for researchers to measure how much the branding image of library reading ambassadors affects the interest of visiting users at UPT. Bengkulu University Library.
Purpose: Measuring how much Image Branding of Duta Baca Library affects the interest of visiting users at UPT. Bengkulu University Library.
Method: This study applies a quantitative method with a causal approach through multiple linear regression with the number of respondents being 100 UPT visitors. Bengkulu University Libraries were determined based on a stratified sample.
Findings: The users feel that the branding image of the library reading ambassador is good enough so that it affects the interest of visiting users at UPT. Bengkulu University Library. This is sourced from the results of research conducted by the author based on the results of questionnaires from respondents. However, the results found show that the branding image of library reading ambassadors is not the main factor that influences the interest of users to visit. There are still other factors that influence the interest of users to visit UPT. Bengkulu University Library.
Conclusion: The results showed that the branding image of library reading ambassadors influenced the interest of visiting users at UPT. Bengkulu University Library with a strong level of interpretation with a coefficient of determination R square of 0.714
Unduhan
Abu, H. A. R. (2019). Strategi image branding universitas nurul jadid di era revolusi industri 4.0. Pendidikan Islam, 12(2), 59–81.
Al Huda, W., Kegiat, A. S., Unt, P., Jasa, M., Di Perpust, I., & Wulandari, S. (2015). Tujuan Promosi Perpustakaan. Adabiya, 3, 1–9.
Aldila, V., & Ardoni, A. (2019). Sikap Pemustaka terhadap Layanan Perpustakaan di Perpustakaan Padang Panjang. Ilmu Informasi Perpustakaan Dan Kearsipan, 8(1), 447. https://doi.org/10.24036/107447-0934
Bambang, D. P. & Nufian, S. F. (2020). Strategi Branding: Perspektif Komunikasi Dalam Bisnis (1st ed.). UB Press.
Darmono. (2001). Manajemen Dan Tata Kerja Perpustakaan Sekolah. Gramedia.
Dewo, K. K., & Dewi, A. O. P. (2017). School Library Video Company Profile Berbasis Multimedia Dalam Upaya Konstruksi Citra Perpustakaan (Studi Action Research Perpustakaan Smp N 21 Semarang). Jurnal Ilmu Perpustakaan, 6(4), 31–40. https://ejournal3.undip.ac.id/index.php/jip/article/view/23209
Jasmani, C. (2018). Pengaruh Image Branding Duta Baca Unsyiah Terhadap Minat Kunjung Pemustaka Di Upt. Perpustakaan Universitas Syiah Kuala. 1–67. https://repository.ar-raniry.ac.id/id/eprint/5877/2/Cutwan Jasmani.pdf
Leny. (2015). Pengaruh Gaya Belajar Dan Sikap Siswa Pada Pelajaran MatematikaTerhadap Hasil Belajar Matematika. Formatif, 3.
Margaretha, F. S. (2012). Analisa Pengaruh Food Quality Dan Brand Image Terhadap Keputusan Pembelian Roti Kecik Toko Roti Ganep's Di Kota Solo. Manajemen Pemasaran, 1(1), 1–6.
Mujab, A. I., & Rukiyah, A. S. (2015). Persepsi Pemustaka Terhadap Sikap Pustakawan Dalam Layanan Di Perpustakaan Universitas Katolik Soegijapranata. Jurnal Ilmu Perpustakaan, 4(2), 1–7.
Nafidah, N. (2015). Pengaruh Kinerja Pustakawan Terhadap Kepuasan Pemustaka Pada Perpustakaan Universitas Indonesia. Universitas Islam Negeri Syarif Hidayatullah.
Supriyatno, H. (2019). Strategi pemanfaatan media sosial sebagai sarana promosi perpustakaan: Studi analisis persepsi pemustaka tentang efektifitas pemanfaatan media sosial sebagai sarana promosi layanan Perpustakaan UIN Sunan Ampel. Indonesian Journal of Academic Librarianship, 3(3), 33–45. https://techno.okezone.com
Sutarno, N. S. (2003). Perpustakaan Dan Masyarakat. Sagung Seto.
Valentine, S. (2018). Faktor - Faktor Yang Mempengaruhi Minat Kunjung Mahasiswa Pada Dinas Perpustakaan dan Kearsipan Kabupaten Tanah Datar.
Winoto, H. Y. (2016). Peranan Brand Endorser dan Personal Branding Pustakawan Dalam Membangun Citra Perpustakaan Dalam Tinjauan Komunikasi. Visi Pustaka, Vol.18 No.(Universitas Padjadjaran), 107–116. https://ejournal.perpusnas.go.id/vp/article/view/97/pdf
Hak Cipta (c) 2022 Zafiratul Ashra, Purwaka Purwaka
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Record and Library Journal by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. The journal allows the author to hold the copyright of the article without restrictions.
2. The journal allows the author(s) to retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution Share-Alike (CC BY-SA).
4. The Creative Commons Attribution Share-Alike (CC BY-SA) license allows re-distribution and re-use of a licensed work on the conditions that the creator is appropriately credited and that any derivative work is made available under "the same, similar or a compatible license”. Other than the conditions mentioned above, the editorial board is not responsible for copyright violation.
