The effect of library exterior design building on increasing student's personal branding through selfie
Downloads
Background of the study: The exterior design of the library building is an alternative in attracting visitors to come and visit. However, in reality this is not only limited as a means of promotion, it can even be a means of enhancing personal branding. This situation is currently happening to student of IPII UIN Sayyid Ali Rahmatullah Tulungagung who like to take selfies with the exterior view of the library building
Purpose: This research aims to explain the effect of the exterior design of the UIN Sayyid Ali Rahmatullah library building on increasing student personal branding through selfies
Method: This research uses quantitative methods with explanative approach. Data collection techniques through questionnaires, literature study, and observation. The population and sample were 50 students of IPII at UIN Sayyid Ali Rahmatullah Tulungagung who took selfies with the exterior background of the library building and used quota sampling for sampling.
Findings: The results explain that there is an influence between the exterior design of the library building on student personal branding through selfies with a significance value of 0.000<0.005 and an influence value of 35.3%.
Conclusion: The exterior design of the UIN Sayyid Ali Rahmatullah Tulungagung library building had a significant impact on the personal branding of IPII students in the form of an increase in the number of likes, followers, comments, viewers. Some even got Paid Promote offers and endorsements
Downloads
Agustina, I., A & Angkawijaya, Y. (2019). Fenomena Swafoto dan Pengaruhnya Terhadap Budaya Visual pada Estetika Interior Ruang Komersial. Jurnal Desain Interior, 4(1).
Arikunto, S. (2016). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Bina Aksara
Berman, B. and Ervans. (2013). Retail Management: A Strategic Approach 13th Edition. Pearson Education Limited.
Busetta, L. V. C. (2015). Be Your Selfie: Identify, Aesthetics and Power in Digital Self-Presentation. Networking Knowledge, 8(6).
Butar, C. R., dan Ali, D. S. F. (2018). Strategi Personal Branding Selebgram Non Selebriti. Profesi Humas: Jurnal Ilmiah Ilmu Hubungan Masyarakat, 2(2).
Cahyono, T., & Maskan, M. (2020). Pengaruh Desain Interior, Desain Eksterior, dan Citra Merek Terhadap Keputusan Pembelian Pada Plasa Pt. Telekomunikasi Indonesia Wilayah V Kota Surabaya. JAB Jurnal Aplikasi Bisnis, 6(1)
Diminimalis, R. (2021). Pengertian Desain Interior dan Ekterior dalam Rumah. Diakses pada 30 Oktober 2022.
Franzia, E. (2018). Pengaruh Sinergi Foto Pro! l Media Jejaring Sosial dalam Meningkatkan Personal Branding. Panggung, 28(1).
Haroen, D. (2014). Personal Branding. Jakarta: Gramedia Pustaka Utama.
Istiqomah, Z. (2022). Information dissemination of local content through Muhi Corner in Muhammadiyah 1 Yogyakarta High School Library. Record and Library Journal, 8(1), 71–80. https://doi.org/10.20473/rlj.V8-I1.2022.71-80
Krisnani, H., Budiarty, M. & Putri, D. (2017). Gangguan Makan Anorexia Nervosa dan Bulimia Nervosa pada Remaja. Prosiding Penelitian & Pengabdian kepada Masyarakat, 4(3)
Kusyanto, M. (2015). Kajian Ekspresi Eksterior Bangunan Perpustakaan Umum Kabupaten Demak. Jurnal Teknik-Unisfat, 10(2)
Montoya, P. & Tim Vandehey. (2014). Personal Brand-Inc (Rahasia untuk Sukses dan Bertahan di Karir). Penerbit: Gramedia Pustaka Utama
Nining. (2022). Video JJ Perpustakaan UIN SATU. Diambil pada 1 Januari 2023 di Instagram
Oktavia, D. A., & Sudaryanto, Edy. (2018). Motif Penggunaan Swafoto sebagai Bentuk Eksistensi Diri dalam Akun Instagram (Studi Deskriptif Kualitatif Penggunaan Swafoto dalam Media Sosial Instagram sebagai Bentuk Eksistensi Diri Pada Mahasiswa 17 Agustus 1945 Surabaya). Representement, 4(1).
Putri, R. (2022). Video Lomba IPPBMM 2021 Dzata Iffah Nadhila. Diambil pada 1 Januari 2023 di Youtube
Putri, N. I. A. (2021). Perancangan Café-Library di Purwokerto dengan Pendekatan Biophilic Design. Studio Akhir Desain Arsitektur.
Prambudi, R. C., et al. (2020). Perancangan Eksterior Mobil Cek Kesehatan Keliling. e-Proceeding of Art & Design, 7(2).
Siregar, S. (2013). Metode Penelitian Kuantitatif: Dilengkapi dengan Perbandingan Manual & SPSS. Jakarta: Kencana.
Soemartono, H. K. (2020). Dirjen PPI: Survei Penetrasi Pengguna Internet di Indonesia Bagian Penting dari Transformasi Digital.
Sugiyono. (2018). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sudijono, A. (2014). Pengantar Statistik Pendidikan. Jakarta: Rajawali Press
Tempo. (2016). Mayoritas Konsumsi Internet di Indonesia untuk Media Sosial. Diakses pada 05 Oktober 2022. https://tekno.tempo.co/read/766923/mayoritas-konsumsi-internet-di-indonesia-untuk-media-sosial.
Widiastuti, T. (2017). Analisis Eleboration Likelihood Model dalam Pembentukan Personal branding Ridwan Kamil di Twitter. Jurnal ASPIKOM, 3(2) 588-603
Copyright (c) 2023 Moch Fikriansyah Wicaksono, Ajrun ‘Azhim Al As'hal, Rajeev Kumar Attri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Record and Library Journal by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. The journal allows the author to hold the copyright of the article without restrictions.
2. The journal allows the author(s) to retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution Share-Alike (CC BY-SA).
4. The Creative Commons Attribution Share-Alike (CC BY-SA) license allows re-distribution and re-use of a licensed work on the conditions that the creator is appropriately credited and that any derivative work is made available under "the same, similar or a compatible license”. Other than the conditions mentioned above, the editorial board is not responsible for copyright violation.
