DEVELOPMENT OF INDONESIAN HERBAL MEDICINE (JAMU)-BASED CREATIVE INDUSTRY FOR EMPOWERING POSDAYA IN SIDOARJO

Djoko Agus Purwanto

Abstract


Indonesian people should be proud of its great natural biodiversity with precious ancestral heritages, such as Indonesian traditional medicine or Jamu. It has been intended to diversify the product of jamu that are affordable and healthy. Recently, it has been known that some luxury hotels in Indonesia creates jamu as a welcome drink, which is not only fresh but also healthful, to attract foreign customers. Empowering the community to be able making jamu syrups is importantly required for attracting many tourists to visit Indonesia. In this program, about 10 and 11 residents in the neighbourhood (RT) of 25 and 59, respectively, in Kebon Agung village, Sukodono district, Sidoarjo Regency were involved. They were trained for making jamu syrup made from lemongrass and mangosteen’s peel using health manufacturing process of traditional medicine i.e., without any chemical preserving, coloring, and taste masking agents, as well as hygienic packaging methods that can be long lasting, aesthetic appearing, and worth selling. The program consisted of training, mentoring, and lecturing to explain the making process of lemongrass and mangosteen peel syrups. The program was conducted until all participants were able to produce their own products well. The first production target was about each 200 bottles of lemongrass and mangosteen peel syrup could be sold. Bottle packaging, packaging equipment, and other supporting equipment will be delivered entirely as initial capital of POSDAYA. Hopefully, after the program is completed, the sustainability of this effort can be continued under the guidance of Universitas Airlangga.

Keywords


jamu, lemongrass; mangosteen’s peel; POSDAYA; syrup

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References


Santoso, S.O. 1995. “Khasiat Tumbuhan Obat sebagai Jamu”. Widyakarya Nasional Khasiat Makanan Tradisional. Jakarta.

Siesta. 2014. “Menemukan Jamu di Hotel dan Kafe”. www.republika.co.id/berita/ koran/leasure/14/12/16/ngny4a5-menemukan-jamu-di-kafe-dan-hotel,16 Desember.

Saerang, C. 2009. “Jamu, antara Realitas dan Tantangan Masa Depan”. www.alumni-ipb.or.id , 7 Januari.


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