DIGITALIZATION OF MSMEs: IMPLEMENTATION OF PRODUCT DETAIL PAGES AND DIGITAL FINANCIAL MANAGEMENT ON MSMEs IN BOJONEGORO
Downloads
These recent years Small and Medium Enterprises (MSMEs) undergo a digital transformation in expanding their market reach. Digitalization is applied to all operational activities so that this can be achieved. Digitalization was also carried out by the members of the East Java IKM Forum (FIJ) Bojonegoro Branch. This community service activity, in the form of training and mentoring, aims to expand sales channels through digital marketing and improve business financial management. The number of participants in this community service activity is 25 business actors who are members of FIJ Bojonegoro Branch. Digital marketing optimization is carried out through the implementation of Product Detail Pages. Detailed product information helps business owners to display their products optimally through marketplace applications. In addition, an understanding of financial performance through the preparation of profit and loss statements helps business actors to easily manage working capital so that businesses develop a success. The training activities were delivered in the form of lectures and focus group discussions methods. Meanwhile, mentoring activities are carried out through optimizing product display and preparing financial reports practices. Data were obtained through pre and post-test, question and answer session, and questionnaire survey. The results of the activity show that there was an increase in the skills and knowledge of participants in the field of digital marketing and financial management.
Afifah. (2022). Pemkab Bersama Unair dan FIJ Bojonegoro Lakukan Pembinaan IKM. Retrieved August 14, 2022, from https://bojonegorokab.go.id/berita/6729/pemkab-bersama-unair-dan-fij-bojonegoro-lakukan-pembinaan-ikm
Bouwman, H., Nikou, S., Molina-Castillo, F. J., & de Reuver, M. (2018). The impact of digitalization on business models. Digital Policy, Regulation and Governance, 20(2), 105–124. https://doi.org/10.1108/DPRG-07-2017-0039
BPS. (2022). Badan Pusat Statistik. Retrieved March 28, 2022, from https://www.bps.go.id/pressrelease/2022/02/07/1911/ekonomi-indonesia-triwulan-iv-2021-tumbuh-5-02-persen--y-on-y-.html
Chaffey, D. (2015). Digital business and E-commerce management: Strategy, implementation and practice. In Management and Marketing (6th Editio). United Kingdom: Pearson Education.
Cowling, M., Brown, R., & Rocha, A. (2020). Did you save some cash for a rainy COVID-19 day? The crisis and SMEs. International Small Business Journal: Researching Entrepreneurship. https://doi.org/10.1177/0266242620945102
DSAK IAI. (2016). Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah. Jakarta: Ikatan Akuntan Indonesia.
Freeman, J., Carroll, G. R., & Hannan, M. T. (1983). The Liability of Newness: Age Dependence in Organizational Death Rates. American Sociological Review, 48(5), 692. https://doi.org/10.2307/2094928
Horváth, D., & Szabó, R. Z. (2019). Driving forces and barriers of Industry 4.0: Do multinational and small and medium-sized companies have equal opportunities? Technological Forecasting and Social Change, 146(March), 119–132. https://doi.org/10.1016/j.techfore.2019.05.021
Kieso, D. E., Weygandt, J. J., & Warfield, T. D. (2020). Intermediate Accounting: IFRS 4th Edition.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). New York: Pearson Education.
Masood, T., & Sonntag, P. (2020). Industry 4.0: Adoption challenges and benefits for SMEs. Computers in Industry, 121. https://doi.org/10.1016/j.compind.2020.103261
Mawardi, I., Widiastuti, T., Candika, Y. I., & Mustofa, M. U. Al. (2022). Peningkatan Pendapatan Nelayan Tradisional Melalui Pendampingan Manajemen Usaha dan Pemasaran Produk Olahan Ikan. Jurnal Layanan Masyarakat (Journal of Public Service), 6(2), 267–276. https://doi.org/10.20473/jlm.v6i2.2022.267-276
Montecinos, C., & Bascur, C. (2022). Yellow or Blue Dress: How a Product Page Can Impact the Customer Experience BT - Social Computing and Social Media: Applications in Education and Commerce (G. Meiselwitz, Ed.). Cham: Springer International Publishing.
Orzes, G., Rauch, E., Bednar, S., & Poklemba, R. (2018). Industry 4.0 Implementation Barriers in Small and Medium Sized Enterprises: A Focus Group Study. 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 146(March), 1348–1352. https://doi.org/10.1016/j.techfore.2019.05.021
Putri, R. L. (2022). Pemkab Bojonegoro bersama Unair dan FIJ Lakukan Pembinaan IKM. pp. 1–5. Retrieved from https://jatim.inews.id/berita/pemkab-bojonegoro-bersama-unair-dan-fij-lakukan-pembinaan-ikm
Rosyidiana, R. N., Ervianty, R. M., Nurul, M., Linduwati, P. M., Arda Rini, I. N., & Rahmawati, L. A. (2022). Digitalization in Financial Reporting and Marketing on Micro, Small and Medium Enterprises As a Strategy for Economic Recovery in the Pandemic Period. Darmabakti Cendekia: Journal of Community Service and Engagements, 4(1), 16–22. https://doi.org/10.20473/dc.v4.i1.2022.16-22
Sahoo, P., & Ashwani. (2020). COVID-19 and Indian Economy: Impact on Growth, Manufacturing, Trade and MSME Sector. Global Business Review. https://doi.org/10.1177/0972150920945687
Warren, C. S., Reeve, J. M., & Duchac, J. E. (2018). Accounting (27e ed.). USA: Cengage Learning.
Wibowo, S. (2022). Pemkab Bersama Unair dan FIJ Bojonegoro Lakukan Pembinaan IKM. pp. 1–5. Retrieved from https://daerah.sindonews.com/read/855609/97/pemkab-bersama-unair-dan-fij-bojonegoro-lakukan-pembinaan-ikm-1660453732
Widara, K. A. (2022). Pemkab Bersama Unair dan FIJ Bojonegoro Lakukan Pembinaan. pp. 1–6. Retrieved from https://news.okezone.com/read/2022/08/14/340/2647541/pemkab-bersama-unair-dan-fij-bojonegoro-lakukan-pembinaan-ikm
Winarsih, Indriastuti, M., & Fuad, K. (2021). Impact of covid-19 on digital transformation and sustainability in small and medium enterprises (smes): a conceptual framework. Advances in Intelligent Systems and Computing, 1194 AISC, 471–476. https://doi.org/10.1007/978-3-030-50454-0_48
Copyright (c) 2023 Riska Nur Rosyidiana, Rizka Miladiah Ervianty, Wahyu Firmandani, Marta Linduwati, Cantika Caesar Margaretha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JLM by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. The journal allows the author to hold the copyright of the article without restrictions.
2. The journal allows the author(s) to retain publishing rights without restrictions
3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution Share-Alike (CC BY-SA).
4. The Creative Commons Attribution Share-Alike (CC BY-SA) license allows re-distribution and re-use of a licensed work on the conditions that the creator is appropriately credited and that any derivative work is made available under “the same, similar or a compatible license”. Other than the conditions mentioned above, the editorial board is not responsible for copyright violation.
