Menjelajahi Opini Publik tentang Celebrity Fad Diets: Sentimen Twitter dan Analisis Netnografi
Exploring the Public Opinion on Celebrity Fad Diets: Twitter Sentiment and Netnographic Analysis
Latar Belakang: FAD diet selebriti telah mendapatkan perhatian yang signifikan dalam beberapa tahun terakhir. Diet selebriti sering kali mendapatkan popularitas melalui media sosial, khususnya Twitter, tempat pengguna terlibat dalam diskusi, debat, dan promosi berbagai tren diet.
Tujuan: Untuk menganalisis sentimen masyarakat Indonesia seputar fad diet selebriti di media sosial twitter menggunakan netnografi dari twitter.
Metode: Penelitian ini menggunakan pendekatan metode campuran dengan metode kualitatif dan kuantitatif untuk mengetahui sentimen masyarakat terhadap 5 diet yang dipilih. Data diperoleh melalui snscrape dari GitHub, alat berbasis Python, yang memungkinkan pengguna mengakses berbagai jenis data Twitter seperti profil pengguna, hashtag, live tweet,top tweet, pengguna, tweet tunggal atau berulir, daftar postingan, komunitas, dan tren.
Hasil: Sentimen positif ditemukan lebih umum dibandingkan sentimen negatif selama bertahun-tahun, dan terdapat peningkatan jumlah tweet setiap tahunnya. Puasa intermiten muncul sebagai pola makan yang paling banyak dibicarakan di media sosial, kemungkinan besar karena kemiripannya dengan praktik puasa yang dilakukan oleh penduduk Muslim di Indonesia. Di sisi lain, diet Atkins paling sedikit dibicarakan, mungkin karena sifatnya yang kompleks.
Kesimpulan: Diskusi tentang prevalensi diet ketogenik dan Diet Sangat Rendah Kalori dalam konteks budaya Indonesia dan K-Pop menggarisbawahi perlunya pemahaman yang berbeda tentang diet ini dan potensi implikasinya terhadap kesehatan. Penelitian di masa depan harus mempertimbangkan beragam sumber data, memperluas ukuran sampel, dan berkolaborasi dengan para ahli untuk mendapatkan pemahaman yang lebih komprehensif tentang opini masyarakat tentang diet.
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